Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
Wild Nutrition receives high praise for its exceptional customer service and the quality of its products, with many reviewers highlighting the attentive and friendly staff. Customers appreciate the quick responses and effective resolutions to issues, such as delivery problems and subscription management.
However, there are notable complaints regarding the subscription service, with some users experiencing delays in receiving their orders and difficulties in canceling subscriptions. Additionally, a few customers express frustration over receiving excessive emails. Despite these concerns, the overall sentiment remains positive, with many recommending the company for its integrity and product effectiveness. Overall, Wild Nutrition is viewed favorably, particularly for its customer care and product quality.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.3 | 331 | 100% | +0.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Oct 24 | 5.0 | 3 |
| Nov 24 | 5.0 | 3 |
| Dec 24 | 4.2 | 13 |
| Jan 25 | 4.6 | 21 |
| Feb 25 | 4.8 | 15 |
| Mar 25 | 4.0 | 14 |
| Apr 25 | 4.5 | 42 |
| May 25 | 4.3 | 51 |
| Jun 25 | 4.6 | 58 |
| Jul 25 | 4.4 | 68 |
| Aug 25 | 3.8 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 331 most recent reviews.
“Their customer care and service is exceptional”
“Thought I'd cancelled my subscription but hadn't, but due to blocking their emails I didn't realise it had still gone...”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Alternative Medicine.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.3 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | 3.9 out of 5 (good) | 3.5 out of 5 (good) | −4% | 331 |
| 4.6 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 5.0 out of 5 (good) | — | — | 1,000 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 3.5 out of 5 (good) | — | 100 | |
| 1.1 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 | |
| 1.8 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 |
Bottom line: Wild Nutrition is #3 of 5 on overall rating in this group. On quality, Rula scores higher (5.0 vs 3.9).
331 reviews of Wild Nutrition. Filter by what matters to you.
Was recommended to try fertility support from a family member, unfortunately my acne got so much worse whilst using them. Customer service was great, was able to return the ones that had just been sent on subscription for refund.
Fantastic vitamins and supplements. Our families health has improved since taking them. Our 15yr old son’s school attendance has significantly improved since taking teen boy supplement. The fish oils and general health supplements are brilliant and help with chronic fatigue. The probiotic powder and supplements are good too and noticeably boost the immune system. Excellent packaging and speedy delivery. Really happy to have discovered wild nutrition. Will keep using!
With a 1 year old starting nursery, I've noticed such a massive difference since taking immune support and vitamin D regularly, this stuff really works. I went from being near bed-bound every time I got ill (which was constant!) to barely noticing when I was ill. I have also recommended wild nutrition to colleagues who are blown away by how well the supplements work!
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DO NOT BUY the Endo vitamins, these are dangerously harmful to you! I started taking these a week ago to help with my endometriosis and they made me so poorly. Nausea, headaches, stomach cramps, dizziness etc… the cramps got so bad I had to get an emergency appointment with the doctor, which they confirmed I have vitamin overdose/poisoning! The doctor is so concerned about the product and the dosage that they are going to be looking into this themselves and have asked me to bring in the tablets so the surgery can investigate. If I had of carried on taking these, it could have been fatal to me! I was that unwell I was unable to go to work and do basic day to day things! It is absolutely horrifying and disgusting to sell products that clearly from speaking to other people and reading reviews make you so unwell. This is dangerous and putting peoples lives at risk as well as taking advantage of people to make money, whilst risking their customers lives! A full investigation is being started into the company and their products. Do not buy, but if you do, or you are already taking, be careful!
Poor customer service,poor quality supplements,& too expensive,Food Grown supplements are just a big con,there's no scientific proof that they work any better than what you can buy in the shops.They also contain a lot of unessasary things in their multivitamins which you don't need,such as herbs and botanicals. Save your money don't buy these,waste of money!
Have been taking my supplements for 1 month now and have not seen an improvement in any aspect of my wellbeing but I know they can take a few months to see results. However Im very disappointed because I signed up to the subscription service where they send refills once a month, and it seems this service does not work as I run out, but have yet to receive any refills. This is despite them charging my bank account 1 week ago, and saying they have received my order. They have not communicated any shipping delays either. So now I'm down almost £50 with no supplements which is daylight robbery. I will have to buy another brand as I have been without any supplements for a few days now, which is a shame as I will have to spend even more money. I also dont see how I will get maximum results if I am left without supplements for a week, which is sad considering I already cannot feel any difference within myself. For example I have been taking magnesium which most people see quick results with, however my sleep has not improved at all and I still wake up at 3am every night. I emailed them yesterday but have yet to receive a reply today. Although I understand it may take a few days to respond to most queries surely this is considered urgent, but apparently not. Terrible customer service. It's a shame as the pre consultation was a good experience, the lady who helped me was lovely and there to answer any question which I really appreciate. Although I felt they tried to sell me more than I think is nessecary. Lastly I have tried to look into their claim that food grown nutrients are more bioavailable, but when I try to read their resources listed, as a scientist, I still cannot see concrete evidence of batch testing and quality of individual products made. Other brands are happy to share their product testing data. I therefore worry that there is not enough research for food grown sources for supplements being the best. I would not recommend. I will have to go back to my trusted Viridian for now which made me feel amazing within myself and they are also cheaper.
Do not buy from this company, they have no interest in the feedback of side effects of their products. I was asked by a cardiologist to stop taking Ashwagandha as I experienced heart palpitations and irregularities which saw me end up in A&E and wearing a heart monitor for two weeks. They said no returns on their website sales and directed me to a retailer for one of the purchases. No concern for me and my reaction to their product. Their customer service is absolutely terrible, rude, non interested. Shame as I have spent of £300 on their products
Purchased the teen girl trio for my daughter. Quality products that make a difference. Easy to take - not the huge celated tablets like other manufacturers. Fast delivery. Have used the customer service (as wasn't easy to understand that you can not use their subscription service on the trio item, but have to order the 3 products separately to get the 20% off) & had quick response. Appreciate these are more expensive vitamins than high street brands but in our household it's worth every penny. We have a fairly balanced, happy teenager who is managing her emotions so much better! Thank you Wild Nutrition!
I’m not really sure what the bad reviews are about on here.. I have started taking the food based magnesium for my sleep, and have noticed so much difference in my quality of sleep. People on here are comparing the supplement prices to Holland and barrett and similar, however Holland and Barrett are synthetic supplements which is different to food derived. Get ya facts right people! I like this company.
I bought some pregnancy and breastfeeding vitamins from Wild last week and had a slight issue with the seal being broken on one of the bottles. I rang about the problem and got straight through to customer service. A women called Annalee apologised for the mishap and immediately sent a replacement. It arrived next day. And over the Christmas period and all? I'm honestly confused by all the bad reviews on here. Never had such good customer service. I understand he products are a tad expensive but in my experience you get what you pay for.
I like the products, but I wouldn't buy directly from them as retailers often sell them cheaper than direct sales. Refills are still more expensive than Holland & Barrette's 3 for 2 deals of full bottles. Also WN only offer refills on subscriptions - and there is no option to only buy refills, so the sale model does not apply to those who bought the first bottle from retailers.
I ordered the 10-day trial pack and still had to pay £3.95 for delivery of the 20 tablets. My tablets run out on 11th of December, but Wild Nutrition scheduled my paid subscription for 13th of December meaning that most likely my tablets would only be delivered on 15th of December leaving me for 4 nights without magnesium supply despite I was willing to subscribe. I had no choice, but to cancel my subscription.
Terrible customer service for a previously loyal customer. Current subscribers are short changed when it comes to their Black Friday promotions which they don't apply to existing customers. Even after they were contacted, they didn't offer to retrospectively change and offer a discount. If new customers can get 50% off for a 3 month period, why is that not applied to someone who has been loyally ordering for over a year. Its worth noting that the subscription will also be cheaper for the company because the glass bottles aren't included. I love their products but this isn't the first time I've fallen short of their awful awful customer service. I'm really disappointed and won't reorder from them again. Shame on Wild Nutrition. Their lack of providing a response on their Trustpilot profile speaks volumes.
Ordered the magnesium and only upon receipt did I discover that the 2 recommended capsules a day only contain 21% NRV, you can get far cheaper supplements with 100% NRV at boots/superdrug/Holland and Barrett. Unsubscribed.
I find it really infuriating that I did not need to create an account to get a subscription (which I didn’t even realise I had signed up to). But then I needed to create an account to cancel it. And the UX is designed to make cancellation confusing and not obvious. We deserve better than this.
I’ve had trouble sleeping since being diagnosed with thyroid cancer, thing’s constantly play on your mind and I was finding I was waking mealy every morning around 2am I started taking the magnesium and found they worked very quickly, it’s difficult to say if I’ve got more energy as I have hypothyroidism and have recently had a medication increase however I am certainly sleep better since starting these. Get an email to say the next subscription date is coming up and so far has been delivered on time, very pleased so far.
I succumbed to targeted advertising to find something that would help with pre-Menstrual symptoms and found myself at Wild Nutrition. Let’s start with the positives because it’s not all bad- quick delivery, packaging was good and the glass bottles are a great touch. However, I bought their “premenstrual support” supplement and had been taking it for about 3 weeks before it quite firmly sent me into one of the worst depressive episodes I’ve had in years. A few days after I stopped taking them my mood instantly began to change. The website says “backed by science”, but doesn’t offer any studies to support what it’s selling that I could find. and I would advise others to tread carefully and do lots and lots of research first! I have learned my lesson and will go to an actual endocrinologist who is specialised in HORMONES to discuss and find out what I may need, rather than blindly following a company selling products you can buy cheaper elsewhere (or just change your diet). For everything else, there’s the penny sale and Holland & Barrett.
For two months in a row Wild Nutrition has been quick to take the money out of my account as a monthly subscriber of a number of products but because one of the items was out of stock, none of the other items were delivered. I had to chase up the order both times and expect to have to do it in the future again if I decide to continue subscribing. The email communication from them is polite but very slow and there was no answer after waiting an hour on the phone. Really poor customer fulfilment. I would advise shopping elsewhere.
Wild Nutrition is a UK-based company specializing in Food-Grown® supplements designed to support various health needs. Founded by nutritionist Henrietta Norton, the company formulates a wide range of products, including vitamins, minerals, and herbal supplements tailored for women, men, and children. Their offerings include popular items for specific health goals such as fertility, hormonal health, weight management, and digestive support. The target market for Wild Nutrition comprises health-conscious individuals seeking natural and effective supplementation to enhance their overall well-being. The company emphasizes sustainability in its practices and collaborates with nutritionists and wellness experts to ensure the highest quality of ingredients and formulations. Customers can explore their extensive selection of supplements on their website, along with resources and guides for better health management.
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