Amber Electric is a renewable energy retailer based in Australia, offering households and businesses direct access to wholesale electricity pricing. The company empowers its customers to optimize their energy usage through innovative technology, including automated systems for battery storage and electric vehicle (EV) charging. By leveraging wholesale feed-in tariffs, Amber Electric aims to help users maximize their savings on electricity bills while promoting sustainable energy practices.
Targeting environmentally conscious consumers looking to reduce energy costs, Amber Electric provides a platform that enhances the efficiency of solar power systems and battery storage solutions. Their services include real-time energy management and guidance on the best times to buy and sell energy, making them a suitable choice for those wanting to integrate renewable energy into their daily lives. Customers can expect a transparent and user-friendly experience as they transition to a more sustainable energy solution.
Amber Electric has a positive customer experience.
Amber Electric receives predominantly positive feedback, with many customers praising its transparent pricing and exceptional service. Reviewers highlight the company's innovative approach to energy pricing, allowing users to save money by tracking wholesale prices.
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The ease of transitioning to Amber and the helpfulness of the staff are frequently mentioned as standout features. However, some customers express frustration with billing issues, noting significant increases in their usage charges and delays in customer service responses. Complaints about poor communication and unresolved issues also surface, indicating room for improvement in customer support. Overall, while Amber Electric is celebrated for its unique offerings and user-friendly experience, concerns about billing and service responsiveness temper the enthusiasm.
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.4
714
100%
-0.6
● Low
4.4 / 5 overall
=
714 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
4.2▼ 0.6
12-month avg
4.5
All-time
4.4
Category avg
4.2
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Aug 24
1.0
9
Sep 24
2.3
3
Oct 24
4.7
41
Nov 24
4.7
41
Dec 24
4.5
31
Jan 25
4.7
34
Feb 25
4.7
51
Mar 25
4.8
35
Apr 25
4.9
21
May 25
4.9
23
Jun 25
3.8
28
Jul 25
4.1
29
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 411 positive reviews
Customer service41%
167 mentions
Prices & value37%
153 mentions
Website & app23%
96 mentions
Easy to use15%
61 mentions
“Customer service has been amazing, explaining each questions answer clearly with the assistance to talk us through wh...”
On “Customer service” · Jul 17, 2025
Top complaintsof 80 negative reviews
Billing43%
34 mentions
Customer service43%
34 mentions
Pricing35%
28 mentions
Charges30%
24 mentions
“Amber electric have upped my usage charge by 3 times my original costing”
On “Billing” · Jul 18, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Electric Companies.
Overall rating and review count for this company and similar companies
A breath of fresh air, with a company that is allowing solar and battery installers to be rewarded for their investment. Other companies, have reduced solar input to 3 cents per kw, an insult. Looking forward to a mutually rewarding experience, where we are rewarded for our investment.
Amazing experience with Amber! The website is super easy to navigate and amber provides a unique way of saving money on your electricity bill by tracking wholesale prices and deciding your appliances usage that way. The team is hands down the best, Caha from Amber was really prompt and helpful. Highly recommend switching to amber!
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Amber is a breath of fresh air when it comes to the Energy sector. They are open and transparent about energy pricing and make it far easier than any other retailer to understand how we are charged for our electricity.
For solar users, especially those with a battery or two, the Smartshift technology is something to behold. Using Smartshift, our energy usage went cash positive in the first year. This was never going to happen with a retailer.
Well done Amber and thanks for all your ongoing efforts to make Amber an even better wholesaler.
Amber is transparent compared to many energy companies when it comes to bills and prices. Vvalue for money so far. Thanks to the regular updates on our mobiles we know when not to use high energy appliances. I find them quite good and helpful when it comes to helping us with inquiries.
Terrible Customer ExperienceI raised an issue in January 2025
I raised an issue in January 2025. I am still waiting for a solution. I raised a complaint in April and due to lack of support asked to elevate the complaint 3 weeks ago. They don't respond to questions, promised action doesn't happen, blame others. Hoping owner's read this and get their team moving. 6 months is ridiculous. Costing me hundreds of dollars. They seem not to care. Gary S
I have been an Amber customer for over 18 months now and haven’t had to pay an electricity bill in that whole time, and with a few sizeable refunds of credit balances. So yes I think Amber is definitely worth it if you have solar AND a battery. So why only 3 stars? Everyone needs to know that if you truly want to optimise your returns, you will need to ditch (turn off) SmartShift and work at it yourself using something like HA (Home Assistant). SmartShift is generally ok but it makes some truly bizarre decisions on the way. For example it is great at curtailing generation during times when the battery is full and the FIT is negative. That is until every now and then it starts the curtailing before the battery is full (<60%) and never lets the battery charge properly. If you don’t notice the problem you are left with low battery levels, entering the worst peak consumption rates, with no excess battery charge to export, and having wasted a stack of solar energy! And then there is the all too often occurrence of SmartShift commencing the export of battery energy too early, at half decent but low FIT rates (around 15 c/kWh), when in 1 or 2 hours time the FIT rates are approx 23c/kWh or more, which leaves you with no battery energy left to take advantage of the higher rates. I have frequently had the situation of SmartShift draining my battery down to almost nothing, exporting the energy at approx 17c/kWh or less, which leaves my household drawing off the grid all night long when the consumption rates remain well above the 17c FIT that the battery was drained at. It only makes sense to export battery energy at FIT rates that are higher than the consumption rate available later on. That’s basic!!! Amber provides very good access to wholesale electricity prices, but to make good use of that you need to be aware that it takes intervention from the customer and a bit of work. By the way, I tried to find a “feedback” link to submit this review directly to Amber techs without going to an external review site, but I could not find any way of submitting my feedback, even through their much advertised “AI support bot”. I was disappointed to say the least, but I really feel that existing or prospective customers need to know the facts. I really hope the techs improve the programming of SmartShift which would solve these issues, but unfortunately I think their focus lies elsewhere. And since on the average SmartShift performs adequately, there is no real incentive for improvement.
I dealt with Amber over the phone and was moving an account into another name and discussing disconnection and reconnection on the same day. No problem. They were helpful understood what had to be done and when and all went smoothly.
I needed to set up a new energy provider for the house we were moving into. Amber was recommended by various friends, for their pricing and ease of use.
Having called and spoken to a lovey lady named Franzi when our power wasn’t hooked up on the move in day, she took the time to delve into the info as to why it hadn’t. Within 10 mins she had called me back to tel me what she found, and how to fix it, and within another 40 mins I had answered some questions to help and the power to put new rental was up and working. Franzi was extremely polite, patient and answered all my queries. Amber should be happy to have such great staff working for them.
Worst customer service. Been two months since signing up - zero communication in the meantime. When I called them they didn’t seem to have any idea other than they are having system issues. This doesn’t stop them however from communicating to customers which they don’t do
I have been with Amber in past but had to change because I was unable cut consumption during power spikes but with battery and Amber SmartShift I pay about 5% of what I was paying and Amber maximizes efficiency of battery - highest endorsement 😀
This is my third Amber installation, they are improving greatly with each install. The last one took only three days. Over five years with Amber, we have not had an electricity bill and have been refunded approximately $4000.00. As they develop the systems, I would expect improved performance as the retail price of electricity continues ever upwards.
LOVE Amber! A whole new world for solar + battery households. You get to see live wholesale import and export prices via the Amber App that update every 5 minutes. No more getting ripped off by huge energy retailers! When export (selling) prices are low, use your solar and battery and when they go up, you can manually dispatch power to the grid, make some $s AND help stabilise the grid at the same time. If you don’t want to be so actively involved, you can just let the automated ‘SmartShift’ in the App handle it for you. Magic! We are blown away.
Thanks Amber!! 🌟☀️
Winter with a battery seems to be working out just fine, certainly wouldn't be fun without one. We continue to believe Amber provides a product which suits our needs. We also appreciate the challenges that you are presented with so many varied systems to integrate with. We do hope one day Amber will be able to successfully integrate our two inverters into a seamless service. Until then, we believe it is manageable having manual control, although SmartShift is on, it doesn't take any action which in some ways may be preferable, as previously when it did, there were many instances where it acted to our detriment. Another day of cloud and rain, time to charge the battery whilst the electricity is cheap.
I did have some trepidation about how such a major project as installing a solar battery and switching to a new energy provider would go. However, onboarding could not have been easier and every question seems to have been anticipated with detailed emails explaining every step and answering every question. An excellent app and a faultless experience.
Simple on boarding.
Smart shift 95% of the time does what it says it’s going to do and does it well.
Technical support emails are answered within a few days with a satisfactory result.
The only thing I would say is do your homework if you plan to join Amber, you want the right amount of solar panels the correct brand of inverter for solar curtailment, and the correct matching batteries
I was told this is the best electricity company if you have solar panels. the staff are friendly and knowledgeable, the app is easy to use. you get emails letting you know the price is spiking and to try to reduce your usage. it is great for me as I have insomnia and only sleep 1-3 hours a night so I do my laundry and dishes when most people are asleep and it has made a difference to my bill.
We've been with Amber Electric for several years now and have been happy with their service. More recently, we registered with their Amber Smart option and I find this more difficult to understand. Trying to discuss this by email is slow whereas a phone call and chat would have resolved things more quickly.
Amber Electric is a renewable energy retailer based in Australia, offering households and businesses direct access to wholesale electricity pricing. The company empowers its customers to optimize their energy usage through innovative technology, including automated systems for battery storage and electric vehicle (EV) charging. By leveraging wholesale feed-in tariffs, Amber Electric aims to help users maximize their savings on electricity bills while promoting sustainable energy practices.
Targeting environmentally conscious consumers looking to reduce energy costs, Amber Electric provides a platform that enhances the efficiency of solar power systems and battery storage solutions. Their services include real-time energy management and guidance on the best times to buy and sell energy, making them a suitable choice for those wanting to integrate renewable energy into their daily lives. Customers can expect a transparent and user-friendly experience as they transition to a more sustainable energy solution.