Great user experience
Great user experience, rich assortment, convenient delivery time slots and FLAWLESS customer service!

Picnic is an online grocery delivery service based in the Netherlands, offering customers the convenience of ordering their groceries through a user-friendly app. The company focuses on providing a wide range of fresh and quality products, including dairy, meat, and baked goods sourced from local suppliers. Picnic aims to streamline the grocery shopping experience by ensuring low prices and free delivery directly to customers' homes. Targeting families and busy individuals, Picnic offers a selection of easy-to-prepare recipes that cater to various dietary needs while minimizing cooking time and complexity. With an emphasis on affordability and convenience, Picnic positions itself as a reliable option for consumers looking to efficiently manage their grocery needs without compromising on quality.
Reviewers express a mix of satisfaction and frustration with picnic.nl. Many customers appreciate the always friendly delivery drivers and timely service, highlighting the convenience of the app and the variety of products available.
However, significant complaints arise regarding product quality, with reports of stale bread, expired items, and thawed frozen goods. Additionally, issues with missing items and poor customer service are prevalent, as some consumers report difficulties in resolving problems and feeling ignored by the company. While some long-time customers have noted a decline in service quality over the years, others remain loyal due to the ease of use and positive delivery experiences. Overall, picnic.nl receives a predominantly positive sentiment, but the negative feedback indicates areas needing improvement.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,000 | 100% | -2.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 2.5 | 51 |
| Oct 24 | 2.6 | 39 |
| Nov 24 | 2.4 | 31 |
| Dec 24 | 2.6 | 38 |
| Jan 25 | 2.9 | 50 |
| Feb 25 | 2.8 | 34 |
| Mar 25 | 4.7 | 568 |
| Apr 25 | 2.2 | 30 |
| May 25 | 3.0 | 30 |
| Jun 25 | 2.3 | 25 |
| Jul 25 | 2.5 | 26 |
| Aug 25 | 2.0 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Goede service”
“Ernstig vermoeden verduistering pakket t”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Grocery Stores.
| Company | Overall | Legit | Service | Website & app | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 3.8 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.0 out of 5 (good) | 4.5 out of 5 (good) | +63% | 1,000 | |
| 4.6 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 1.9 out of 5 (poor) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.4 out of 5 (good) | 4.4 out of 5 (good) | — | 100 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.8 out of 5 (poor) | 2.1 out of 5 (poor) | 1.8 out of 5 (poor) | −5% | 72 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | — | — | 51 |
Bottom line: picnic.nl is #4 of 5 on overall rating in this group. On service, Copenhagen Coffee Dealers scores higher (4.9 vs 4.3).
500 reviews of picnic.nl. Filter by what matters to you.
Great user experience, rich assortment, convenient delivery time slots and FLAWLESS customer service!
Goede bezorgers, vriendelijk, altijd met een glimlach, relaxed, duidelijk, verzorgd
Great service. Delivery people always friendly and helpfull
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Good service, price and quality
Heel blij met Picnic het is inmiddels onze standaard “supermarkt” voor de wekelijkse boodschappen. Alleen jammer dat de laatste tijd de goedkoopste opties steeds niet leverbaar zijn.
Ze zijn erg vriendelijk! Als er een probleem is wordt je super goed geholpen.
De bezorgtijden kloppen vaak, mocht het uitlopen, krijg je een bericht. Nette, vriendelijke bezorgers. Mocht er iets niet kloppen met de bestelling, word dit netjes opgelost.
Super handig. Heel goede service, ook bij kleine missers reageren ze erg behulpzaam. Super handige app! Niet duurder dan normale supermarkt. Wij doen bijna geen boodschappen meer zelf.
Service heel goed erg tevreden, klein puntje soms zijn de bananen redelijk rijp en de picnic melk gaat snel om maar voor de rest is altijd alles goed
Vriendelijke medewerkers en je kunt de levering goed volgen. Zeer tevreden!!
Altijd op tijd , vrolijke en beleefde bezorgers . De etenswaren zijn goed , netjes en schoon verpakt . Jullie zijn een topwinkel . Maar stop met mijn mening te vragen een keer is genoeg .
Easy to order and good quality food, also when something isnt in stock you get an alternative or a refund
Super makkelijk om te bestellen. Snelle levering. Enige nadeel is dat het assortiment beperkt is (wordt wel steeds beter) en dat regelmatig niet alles op voorraad is.
Super formule. Altijd aardige bezorgers
Always on time, friendly staff and good service
Picnic is an online grocery delivery service based in the Netherlands, offering customers the convenience of ordering their groceries through a user-friendly app. The company focuses on providing a wide range of fresh and quality products, including dairy, meat, and baked goods sourced from local suppliers. Picnic aims to streamline the grocery shopping experience by ensuring low prices and free delivery directly to customers' homes. Targeting families and busy individuals, Picnic offers a selection of easy-to-prepare recipes that cater to various dietary needs while minimizing cooking time and complexity. With an emphasis on affordability and convenience, Picnic positions itself as a reliable option for consumers looking to efficiently manage their grocery needs without compromising on quality.
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