Picnic is an online grocery delivery service based in the Netherlands, offering customers the convenience of ordering their groceries through a user-friendly app. The company focuses on providing a wide range of fresh and quality products, including dairy, meat, and baked goods sourced from local suppliers. Picnic aims to streamline the grocery shopping experience by ensuring low prices and free delivery directly to customers' homes. Targeting families and busy individuals, Picnic offers a selection of easy-to-prepare recipes that cater to various dietary needs while minimizing cooking time and complexity. With an emphasis on affordability and convenience, Picnic positions itself as a reliable option for consumers looking to efficiently manage their grocery needs without compromising on quality.
Reviewers express a mix of satisfaction and frustration with picnic.nl. Many customers appreciate the always friendly delivery drivers and timely service, highlighting the convenience of the app and the variety of products available.
However, significant complaints arise regarding product quality, with reports of stale bread, expired items, and thawed frozen goods. Additionally, issues with missing items and poor customer service are prevalent, as some consumers report difficulties in resolving problems and feeling ignored by the company. While some long-time customers have noted a decline in service quality over the years, others remain loyal due to the ease of use and positive delivery experiences. Overall, picnic.nl receives a predominantly positive sentiment, but the negative feedback indicates areas needing improvement.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 3.8 | 1,000 | 100% | -2.1 | ● Low |
Monthly average rating from reviews written by people · latest review Aug 2025.
| Month | Average | Reviews |
|---|---|---|
| Sep 24 | 2.5 | 51 |
| Oct 24 | 2.6 | 39 |
| Nov 24 | 2.4 | 31 |
| Dec 24 | 2.6 | 38 |
| Jan 25 | 2.9 | 50 |
| Feb 25 | 2.8 | 34 |
| Mar 25 | 4.7 | 568 |
| Apr 25 | 2.2 | 30 |
| May 25 | 3.0 | 30 |
| Jun 25 | 2.3 | 25 |
| Jul 25 | 2.5 | 26 |
| Aug 25 | 2.0 | 4 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Goede service”
“Ernstig vermoeden verduistering pakket t”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Grocery Stores.
| Company | Overall | Legit | Service | Website & app | Quality | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 3.8 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.0 out of 5 (good) | 4.5 out of 5 (good) | +63% | 1,000 |
| 4.6 out of 5 (good) | 100 out of 100 | 4.2 out of 5 (good) | 1.9 out of 5 (poor) | 3.9 out of 5 (good) | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.7 out of 5 (good) | 4.4 out of 5 (good) | 4.4 out of 5 (good) | — | 100 | |
| 2.0 out of 5 (poor) | 100 out of 100 | 1.8 out of 5 (poor) | 2.1 out of 5 (poor) | 1.8 out of 5 (poor) | −5% | 72 | |
| 4.7 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | — | — | 51 |
Bottom line: picnic.nl is #4 of 5 on overall rating in this group. On service, Copenhagen Coffee Dealers scores higher (4.9 vs 4.3).
500 reviews of picnic.nl. Filter by what matters to you.
Super handig en makkelijk. Komen altijd netjes op tijd, en mocht het onverhoopt iets later worden, wordt dat netjes gemeld. Voldoende assortiment. Schappelijke prijzen. Scheelt een hoop gesjouw en gestress in fysieke winkels. Over het algemeen zijn groente en fruit van goede kwaliteit en zijn de houdbaarheidsdata van zuivel en vlees ruim. Bezorgers zijn altijd vriendelijk. Ik bestel hier wekelijks.
Makkelijk bestellen, komen altijd op tijd, goede klantenservice, heerlijke recepten
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Altijd op tijd, vriendelijk personeel, via WhatsApp goed te bereiken Ruim assortiment.
Super hoor! Alles vers, lekkere recepten, bijna alle denkbare producten beschikbaar. Vriendelijke bezorgers! Top!
Prima! Aardige en behulpzame bezorgers. Altijd op tijd. Alleen jammer als levensmiddelen niet leverbaar zijn.
Op mijn gemakje boodschapjes doen en dan worden ze ook nog thuis gebracht! Leuke bezorg(st)ers en altijd op tijd.
Eenvoudige website, assortiment = uitgebreid, prijzen niet de goedkoopste maar wel marktconform. Kwaliteit is goed, eventuele "foutjes" worden snel en Tot tevredenheid opgelost. En, als laatste: hele vriendelijke bezorg(st)ers!! Toppie
Prima producten met een redelijke prijs. Maar bovenal een team buitengewone bezorg(st)ers
Great, it is easy in use and when something is wrong there is good communication.
Super blij met deze online supermarkt. Producten zijn vers. Altijd op tijd, hele vriendelijke bezorgers. Komen zelfs tot aan de deur ook bij ons op 2 hoog. Het is niet de goedkoopste supermarkt op wielen maar wel persoonlijk maatwerk en flexibel.
Superflexibel, veel bezorgmomenten, lost eventuele problemen heel netjes op, duidelijke communicatie over de bestelling, gemakkelijk vanuit recepten te bestellen, de groenten zijn altijd supervers. Echt een topwinkel👌🏻
Super service! Met alle gemak alles besteld en aan de deur geleverd. Ook nog eens de voordeligste supermarkt en ontzettend vriendelijke bezorgers. Ik ben er ontzettend blij mee!
Super service en goede producten
Vlotte service, goede produkten, altijd vers en vaak nog kort van te voren een bestelling kunnen plaatsen. Klantenservice is goed bereikbaar en je wordt er vriendelijk geholpen.
Picnic is an online grocery delivery service based in the Netherlands, offering customers the convenience of ordering their groceries through a user-friendly app. The company focuses on providing a wide range of fresh and quality products, including dairy, meat, and baked goods sourced from local suppliers. Picnic aims to streamline the grocery shopping experience by ensuring low prices and free delivery directly to customers' homes. Targeting families and busy individuals, Picnic offers a selection of easy-to-prepare recipes that cater to various dietary needs while minimizing cooking time and complexity. With an emphasis on affordability and convenience, Picnic positions itself as a reliable option for consumers looking to efficiently manage their grocery needs without compromising on quality.
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