SURI is a B Corp™ certified company that specializes in the design and production of sustainable electric toothbrushes. Committed to transforming oral care, SURI offers a range of high-performance sonic toothbrushes that prioritize both functionality and environmental responsibility. Their products are designed to turn daily oral hygiene routines into enjoyable rituals, promoting better dental care while minimizing ecological impact. Targeting environmentally conscious consumers, SURI appeals to individuals seeking effective and aesthetically pleasing oral care solutions. By integrating innovative design with sustainable practices, the company positions itself as a leader in the eco-friendly personal care market. Customers can explore their offerings at trysuri.com, where they can find award-winning products tailored for modern lifestyles.
Consumers overwhelmingly praise SURI's sustainable electric toothbrush for its effectiveness and excellent customer service. Many reviewers express their love for the product, highlighting its ability to clean teeth thoroughly and maintain gum health.
The toothbrush's long battery life and appealing design also receive positive mentions, with users appreciating the minimalistic approach. Fast delivery and responsive aftercare are frequently noted as standout features, contributing to a positive overall experience. However, some customers report issues with battery life, stating that their toothbrushes died sooner than expected and that replacement fees were a concern. Despite these criticisms, the majority of feedback remains highly favorable. Overall, SURI's toothbrush is well-received, with a strong emphasis on quality and service.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 4.8 | 1,000 | 100% | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| May 25 | 4.8 | 96 |
| Jun 25 | 4.7 | 545 |
| Jul 25 | 4.8 | 359 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“The after care when I experienced a problem was excellent”
“Horrific customer service”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Dental Services.
| Company | Overall | Legit | Service | Quality | Delivery | Trend | Reviews |
|---|---|---|---|---|---|---|---|
 | 4.8 out of 5 (good) | 100 out of 100 | 4.8 out of 5 (good) | 4.8 out of 5 (good) | 4.9 out of 5 (good) | — | 1,000 |
| 4.6 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 5.0 out of 5 (good) | — | — | 1,000 | |
| 4.3 out of 5 (good) | 100 out of 100 | 4.9 out of 5 (good) | — | 3.5 out of 5 (good) | — | 100 | |
| 1.1 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 | |
| 1.8 out of 5 (poor) | 100 out of 100 | — | — | — | — | 100 |
Bottom line: SURI - Sustainable Electric Toothbrush | B Corp™ is #1 of 5 on overall rating in this group.
500 reviews of SURI - Sustainable Electric Toothbrush | B Corp™. Filter by what matters to you.
Battery life rapidly decreased after first year and then died fully after 2 years. SURI told me both toothbrush and charger needed replacing(!), but I would have to pay a replacement fee for both. I suspect a cheap product with green marketing.
Do I have a Suri toothbrush? No, I don't. I considered buying one a few weeks ago but thought I'd wait until payday since these things are PRICEY. Since then, I've been stalked like a young gazelle across the grassy savannahs of the internet by ads for Suri toothbrushes - good ads, bad ads, creepy ads. It doesn't matter how much I ask, nay beg, the algorithm for reprieve, the ads just keep coming. Weird UGC ads of micro-influencers wink-nudging about the length of the battery life? Staged podcast interviews of anonymous tech bros talking about strawman 'other toothbrush brands'? Faceless jingly-jangly ads advising me to save my time and money? I've had them all. I dream in SURI ads now, I have SURI-themed nightmares, in which I am plagued by plant-based heads (what??) and UV lights (huh??) offering a 'just left the dentist feeling' (you mean poked, prodded, knifed at, and overcharged??? Ironically, SURI does exactly give me that feeling). I'm sure the AI ads are but a moment away, ensuring me that I am under constant threat of 'other toothbrush brands' who will steal my time and money and my loved ones from me. I've never encountered such an assault to my psyche before, never even heard of a toothbrushing app, but SURI would like me to believe that the world is full of these horrors and I, sweet little gazelle that I am, can only be saved by buying one of their product. I beg of SURI, let me be free of your marketing team's talking points. Did I get the message? Yes. Did I want the message? No - this is a goddamn toothbrush. Is the message working? Also no. I can confidently guarantee I'll never buy one of these god forsaken toothbrushes after they have so ruthlessly exposed the netizens of the UK to their artificially-created marketing pathogen. If I could guarantee the ads would stop if I bought one, then maybe, but I know this isn't how the world works. It's a war-zone out there, and every man must pick up their toothbrush and fight. I'll stick with my Oral B. Whatever the company is paying for its sponsored ads, I BEG them to lower the budget for this next quarter. THE MESSAGE IS OUT THERE. NOW LEAVE ME ALONE.
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I left a poor review due to the low quality of this toothbrush and the company policy of replacing rather than repairing any faulty products. Suri got in touch offering a refund, but then they realised I bought the toothbrush from a high street retailer so they retracted the offer. I asked whether they could process a refund directly and I never heard back. I would avoid this brand. I have returned to Oral-B.
Still haven't received the replacement device. Has been almost two weeks since is was shipped. Perhaps it's a postal carrier issue - but given how great the customer service was up until this moment, it's very disappointing. I still love this toothbrush, and the company. But obviously this isn't a great experience.
After six months, the battery wouldn’t last more than a week. After a year, it fully stopped charging and then after a couple more months (I started using it as a regular toothbrush) the bottom plate that is used to charge it fell off and showed it was completely rusted on the inside. Doesn’t do what they promise, is no more sustainable than any other electric toothbrush. You can only get the free repairs if you pay for a subscription, and it doesn’t last more than a year without repairs.
Out of 4 toothbrushes we purchased, or had replaced for two of us, 3 failed within 4 months. The remaining one is still going after 11 months but I’m reluctant to replace mine due to this experience. I’ve reverted to my old Oral B, which is in excess of 10 years old. Which is more sustainable? Great idea, seems to have poor execution.
You sent me a replacement charging case for my Suri brush but it IS NOT CHARGING MY BRUSH. I have tried TWICE NOW and had to use the standup charging button and had to maneuver the brush base to get the charging light to start up. Before I used the charging button, I tried the charging case, standing it up in a mug so that the toothbrush base used gravity to "lean into" the contacts. That didn't work either to recharge the brush, although the UV sanitizing appears to work OK.
I've had the Suri toothbrush for a year now. I love the design, that you can recycle the heads, and that it is rechargeable. Unfortunately, twice now the button has stopped working due to build up of toothpaste underneath the button. Customer services were very helpful the first time around and sent me a new toothbrush free of charge, which was appreciated. Since then, I have been continuing to follow their instructions regarding ensuring water is poured over the toothbrush after use to minimise residue build up underneath the button; however, it has now stopped working again. The toothbrush will also turn itself on spontaneously and won't switch off when pressed once the button has ceased working. I love the concept of Suri, and they have good customer service, but there's a fundamental issue with the button, and it's not sustainable to buy or request a new replacement every 6 months when it stops working.
Unfortunately both of my Suri toothbrushes broke (one was a replacement). The paint also bubbled in some places and chipped, and the paint on the bottom chipped. I believe they broke because water goes into the power button and eventually the button breaks. This happened twice with mine. Even those the design is sleek and the customer service is great, I do not recommend this product.
SURI is a B Corp™ certified company that specializes in the design and production of sustainable electric toothbrushes. Committed to transforming oral care, SURI offers a range of high-performance sonic toothbrushes that prioritize both functionality and environmental responsibility. Their products are designed to turn daily oral hygiene routines into enjoyable rituals, promoting better dental care while minimizing ecological impact. Targeting environmentally conscious consumers, SURI appeals to individuals seeking effective and aesthetically pleasing oral care solutions. By integrating innovative design with sustainable practices, the company positions itself as a leader in the eco-friendly personal care market. Customers can explore their offerings at trysuri.com, where they can find award-winning products tailored for modern lifestyles.
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