SURI - Sustainable Electric Toothbrush | B Corp™ reviews & trust report
SURI is a B Corp™ certified company that specializes in the design and production of sustainable electric toothbrushes. Committed to transforming oral care, SURI offers a range of high-performance sonic toothbrushes that prioritize both functionality and environmental responsibility. Their products are designed to turn daily oral hygiene routines into enjoyable rituals, promoting better dental care while minimizing ecological impact.
Targeting environmentally conscious consumers, SURI appeals to individuals seeking effective and aesthetically pleasing oral care solutions. By integrating innovative design with sustainable practices, the company positions itself as a leader in the eco-friendly personal care market. Customers can explore their offerings at trysuri.com, where they can find award-winning products tailored for modern lifestyles.
SURI - Sustainable Electric Toothbrush | B Corp™ has a positive customer experience.
Consumers overwhelmingly praise SURI's sustainable electric toothbrush for its effectiveness and excellent customer service. Many reviewers express their love for the product, highlighting its ability to clean teeth thoroughly and maintain gum health.
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The toothbrush's long battery life and appealing design also receive positive mentions, with users appreciating the minimalistic approach. Fast delivery and responsive aftercare are frequently noted as standout features, contributing to a positive overall experience. However, some customers report issues with battery life, stating that their toothbrushes died sooner than expected and that replacement fees were a concern. Despite these criticisms, the majority of feedback remains highly favorable. Overall, SURI's toothbrush is well-received, with a strong emphasis on quality and service.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.8
1,000
100%
● Low
4.8 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
4.8
12-month avg
4.8
All-time
4.8
Category avg
4.4
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
May 25
4.8
96
Jun 25
4.7
545
Jul 25
4.8
359
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 470 positive reviews
Customer service23%
110 mentions
Fast & efficient23%
109 mentions
Delivery21%
98 mentions
Easy to use18%
84 mentions
“The after care when I experienced a problem was excellent”
On “Customer service” · Jul 18, 2025
Top complaintsof 16 negative reviews
Customer service38%
6 mentions
Charges19%
3 mentions
Payment issues13%
2 mentions
“Horrific customer service”
On “Customer service” · Jul 17, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Dental Services.
Overall rating and review count for this company and similar companies
Company
Overall
Legit
Service
Quality
Delivery
Trend
Reviews
SURI - Sustainable Electric Toothbrush | B Corp™This company
Please add a built-in battery to the UV case. Right now, it’s not travel-friendly—I have to hunt for a damn cable and power adapter every time I want to run the UV cycle. A rechargeable battery would solve the problem and actually make the case convenient on the go.
Incredible toothbrushes, case and replacement heads. Horrific customer service. Never been more confused or frustrated asking simple questions in my life.
In comparison to my old Philips sonic toothbrush, its’ performance isn’t as good. The brush head is wider and shorter in comparison and less compact this and affects the cleaning capabilities. The on/off switch is temperamental. The toothbrush can’t be used as a standalone toothbrush as using the mirror holder is not an option for me. The brush has to be stored in a pot as the foot print of the brush is too small to steadily stand upright.
The toothbrush is alright but it’s not what I anticipated and will have to see about reliability in view of other comments.
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Ethical choice but poor design and clean.
I imagine if you have moved from a manual toothbrush, the suri feels superior. However, as a long time electric toothbrush user (sonicare), my dental hygiene has become poorer since using this. It is not as powerful and my dentist noticed substantially more build up than previously. The design is pretty, but the head does not fit securely. Will be switching back to my old toothbrush.
The mirror mount isn't holding up and the toothpaste keeps oozing out when I'm not squeezing it creating a giant mess.
I do like the clean but disappointed in some of the extras which I was looking forward too.
Not as good as the hype. The clean from my other sonic brush is much better.
On a positive note the size is more convenient for travelling and the uv case is a nice addition.
Not sure if I will keep the brush- I still have a little time to decide.
I bought a SURI toothbrush back in September. Now in April/May it was malfunctioning, less than a year later. Customer service was great about replacing it at no cost but the whole reason I chose to invest 100+ in a toothbrush is the idea of sustainability and biodegradable pieces. If the core battery system itself malfunctions so quickly/easily it doesn’t really matter that the head is more ecofriendly.
I ordered a pack of refill heads and it came in the wrong color. I’m sure they would have replaced them if I asked but, again, I chose this company for sustainability reasons so that would be counterproductive. Now I have a mismatched toothbrush.
And I noticed how much stronger the toothbrush felt when I got the replacement. Hadn’t realized overtime how much weaker it got until I had the comparison from one day to the next.
All of that being said - again, the customer service is great. It’s a really beautiful piece of equipment. Would I buy it knowing what I know now? Definitely not. Would stick with my bamboo manuals.
About SURI - Sustainable Electric Toothbrush | B Corp™
SURI is a B Corp™ certified company that specializes in the design and production of sustainable electric toothbrushes. Committed to transforming oral care, SURI offers a range of high-performance sonic toothbrushes that prioritize both functionality and environmental responsibility. Their products are designed to turn daily oral hygiene routines into enjoyable rituals, promoting better dental care while minimizing ecological impact.
Targeting environmentally conscious consumers, SURI appeals to individuals seeking effective and aesthetically pleasing oral care solutions. By integrating innovative design with sustainable practices, the company positions itself as a leader in the eco-friendly personal care market. Customers can explore their offerings at trysuri.com, where they can find award-winning products tailored for modern lifestyles.