SURI - Sustainable Electric Toothbrush | B Corp™ reviews & trust report
SURI is a B Corp™ certified company that specializes in the design and production of sustainable electric toothbrushes. Committed to transforming oral care, SURI offers a range of high-performance sonic toothbrushes that prioritize both functionality and environmental responsibility. Their products are designed to turn daily oral hygiene routines into enjoyable rituals, promoting better dental care while minimizing ecological impact.
Targeting environmentally conscious consumers, SURI appeals to individuals seeking effective and aesthetically pleasing oral care solutions. By integrating innovative design with sustainable practices, the company positions itself as a leader in the eco-friendly personal care market. Customers can explore their offerings at trysuri.com, where they can find award-winning products tailored for modern lifestyles.
SURI - Sustainable Electric Toothbrush | B Corp™ has a positive customer experience.
Consumers overwhelmingly praise SURI's sustainable electric toothbrush for its effectiveness and excellent customer service. Many reviewers express their love for the product, highlighting its ability to clean teeth thoroughly and maintain gum health.
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The toothbrush's long battery life and appealing design also receive positive mentions, with users appreciating the minimalistic approach. Fast delivery and responsive aftercare are frequently noted as standout features, contributing to a positive overall experience. However, some customers report issues with battery life, stating that their toothbrushes died sooner than expected and that replacement fees were a concern. Despite these criticisms, the majority of feedback remains highly favorable. Overall, SURI's toothbrush is well-received, with a strong emphasis on quality and service.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.8
1,000
100%
● Low
4.8 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
4.8
12-month avg
4.8
All-time
4.8
Category avg
4.4
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
May 25
4.8
96
Jun 25
4.7
545
Jul 25
4.8
359
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 470 positive reviews
Customer service23%
110 mentions
Fast & efficient23%
109 mentions
Delivery21%
98 mentions
Easy to use18%
84 mentions
“The after care when I experienced a problem was excellent”
On “Customer service” · Jul 18, 2025
Top complaintsof 16 negative reviews
Customer service38%
6 mentions
Charges19%
3 mentions
Payment issues13%
2 mentions
“Horrific customer service”
On “Customer service” · Jul 17, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Dental Services.
Overall rating and review count for this company and similar companies
Company
Overall
Legit
Service
Quality
Delivery
Trend
Reviews
SURI - Sustainable Electric Toothbrush | B Corp™This company
Professional and very prompt response. They very quickly sent out replacements heads with no questions when I let them know my order hadn't arrived. The Suri toothbrush is excellent and only recently did I realise it has two speeds for an even deeper clean.
Thank you to the Suri team.
The purchase, delivery, and use of my SURI were flawlessly easy and effective. The product is superior in every way to the Soniccare that it replaced..
The toothbrush is amazing at getting teeth clean (5*). It’s an attractive design and concept and has a long battery life (5*). The charging experience is terrible, the brush never charges without a lot of contact polishing, jiggling and trial and error (1*). The replacement brush heads are massively overpriced (1*)
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Excellent products and I love the convenience of a subscription for new toothbrush heads and the fact I can recycle my old ones by just popping them in the bag provided and posting (free). Very happy.
After six months, the battery wouldn’t last more than a week. After a year, it fully stopped charging and then after a couple more months (I started using it as a regular toothbrush) the bottom plate that is used to charge it fell off and showed it was completely rusted on the inside. Doesn’t do what they promise, is no more sustainable than any other electric toothbrush. You can only get the free repairs if you pay for a subscription, and it doesn’t last more than a year without repairs.
This is a company that puts their money where their mouths are and delivers customer service on a par with the design and ethics of their products. I had an issue with my beloved SURI after several months and so contacted customer services for advice. The problem was solved and a replacement device was in my hands within days, no quibbles, no delays, just “make it right” and stand by your word. I will be a lifelong devotee off the back of this, if there was ever any doubt already, because not only are their ethics and vision strongly aligned with my own view of preserving our precious planet, but they have proven that none of their words are hollow marketing. Exceptional effort SURI, thank you so much for your service so far and for making our switch to sustainable consumerism so easy and reaffirming.
I was enjoying using my new Suri brush when it developed a minor problem. Within days, Suri delivered a replacement brush free of charge. Brilliant service!
I have tried loads of electric toothbrushes but have felt for a while that finding one which is simple and effective is difficult. Suri delivers a deep clean simply.
Out of 4 toothbrushes we purchased, or had replaced for two of us, 3 failed within 4 months. The remaining one is still going after 11 months but I’m reluctant to replace mine due to this experience. I’ve reverted to my old Oral B, which is in excess of 10 years old. Which is more sustainable?
Great idea, seems to have poor execution.
Fast delivery, nice product nice packaging , I’ve just been away for 2 week holiday and it’s still working great on first charge
However
I’d like there to be a choice of heads - bit soft bristles for me prefer stiffer
Lack of space in hand luggage (and lack of understanding I should keep it in its carry case) so I didn’t pack the case it came in so it was going off /vibrating in my hand luggage after i zipped up the very full case .
Three weeks now of dual use and the battery is still going 😲! Our Oral B toothbrush needed to be left on charge constantly to keep working. If this company can do it, why can’t the others?
Accept no substitutes 💪
I have always used Oral B toothbrushes but have never purchased them at full price. That said I have never used the features or the app and the heads are quite expensive as well.
The biggest problem though is battery life although, it was never great when new, now I am charging it every other day.
So with the above in mind I decided to give Suri a try. I cannot give a verdict on battery life just yet, other than to say it is still going, despite being used twice a day, clearly much better than the Oral B.
As to brushing my teeth feel like I have been to the hygienist, so no complaints there. I was a bit concerned about the lack of a pressure sensor, but as you use the toothbrush different to an Oral B this has not been an issue.
The brush heads seem to be cheaper as well and the fact that they can be recycled instead of going to landfill is a bonus.
About SURI - Sustainable Electric Toothbrush | B Corp™
SURI is a B Corp™ certified company that specializes in the design and production of sustainable electric toothbrushes. Committed to transforming oral care, SURI offers a range of high-performance sonic toothbrushes that prioritize both functionality and environmental responsibility. Their products are designed to turn daily oral hygiene routines into enjoyable rituals, promoting better dental care while minimizing ecological impact.
Targeting environmentally conscious consumers, SURI appeals to individuals seeking effective and aesthetically pleasing oral care solutions. By integrating innovative design with sustainable practices, the company positions itself as a leader in the eco-friendly personal care market. Customers can explore their offerings at trysuri.com, where they can find award-winning products tailored for modern lifestyles.