Rapid service at pick up and drop off
Rapid service at pick up and drop off. Not too much of a hard sell on extra insurance. Car was clean and in good overall condition.

Firefly Car Rental is a vehicle rental service that specializes in providing affordable car rental options for vacation and holiday travel. The company operates through its website, fireflycarrental.com, where customers can easily access a range of rental cars at discounted rates. Firefly Car Rental is designed to cater to both leisure travelers and families seeking convenient transportation solutions during their trips. With multiple locations available, Firefly Car Rental aims to offer quick and efficient service, ensuring customers can promptly access their rental vehicles upon arrival. The company focuses on delivering cost-effective options without compromising on quality, making it a suitable choice for budget-conscious travelers looking to explore their destinations with ease.
Firefly Car Rental receives overwhelmingly negative feedback from customers, with a staggering 74% of reviews rating the service at 1 star. While some reviewers appreciate the good condition of the vehicles and commend the staff for their service, these positives are overshadowed by rampant complaints about deceptive practices.
Many consumers report feeling scammed, particularly regarding insurance charges and unexpected fees, with terms like "insurance scam" and "overcharge" frequently appearing in reviews. Customers express frustration over poor communication, especially when dealing with flight delays and closed rental counters. The overall sentiment reflects a significant distrust in the company's practices, leading to a strong recommendation against using their services.
Summary generated with AI from recent reviews
Each source counts by its number of reviews. Only reviews written by people are scored.
| Source | Rating | Reviews | Weight | 6-mo | Fake risk |
|---|---|---|---|---|---|
Trustpilot Imported Trustpilot reviews | 2.2 | 1,001 | 100% | +0.3 | ● Low |
Monthly average rating from reviews written by people · latest review Jul 2025.
| Month | Average | Reviews |
|---|---|---|
| Aug 24 | 2.0 | 68 |
| Sep 24 | 2.5 | 77 |
| Oct 24 | 1.9 | 87 |
| Nov 24 | 2.2 | 56 |
| Dec 24 | 1.6 | 46 |
| Jan 25 | 1.0 | 21 |
| Feb 25 | 1.3 | 6 |
| Mar 25 | 1.0 | 6 |
| Apr 25 | 1.0 | 9 |
| May 25 | 1.0 | 4 |
| Jun 25 | 1.0 | 2 |
| Jul 25 | 2.5 | 2 |
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
“Quick service at pickup and return”
“Betrug mit estimated charges bei Firefly”
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
| Company | Overall | Legit | Service | Value | Booking | Trend | Reviews |
|---|---|---|---|---|---|---|---|
| 2.2 out of 5 (poor) | 100 out of 100 | 3.2 out of 5 (fair) | 2.2 out of 5 (poor) | 2.0 out of 5 (poor) | −42% | 1,001 | |
| 4.5 out of 5 (good) | 100 out of 100 | 4.6 out of 5 (good) | 4.6 out of 5 (good) | — | — | 1,999 | |
| 4.1 out of 5 (good) | 100 out of 100 | 4.5 out of 5 (good) | — | — | — | 1,000 | |
| 4.4 out of 5 (good) | 100 out of 100 | 4.3 out of 5 (good) | 4.8 out of 5 (good) | — | — | 1,000 | |
| 1.9 out of 5 (poor) | 100 out of 100 | 1.7 out of 5 (poor) | 1.3 out of 5 (poor) | 1.0 out of 5 (poor) | — | 1,000 |
Bottom line: Firefly Car Rental is #4 of 5 on overall rating in this group. On value, ThePackengers scores higher (4.8 vs 2.2).
500 reviews of Firefly Car Rental. Filter by what matters to you.
Rapid service at pick up and drop off. Not too much of a hard sell on extra insurance. Car was clean and in good overall condition.
Value for money, nice people, good service, rental car according to ad
great service and friendly staff. no hard sale re insurance and fair assessment of car when we returned the car. Will use firefly again.
Quick answers to the questions people ask most.
Firefly Car Rental has a mix of customer reviews, with many expressing concerns about their policies and charges. However, they have numerous bookings and operate under the Hertz brand, which adds a layer of trust.
While some customers report negative experiences, including accusations of deceptive practices, many verified reviews highlight satisfactory service. It's essential to read through customer feedback patterns before booking.
Firefly Car Rental provides a variety of rental vehicles, including economy and larger family cars, catering to diverse transport needs at various locations.
Pricing at Firefly Car Rental tends to be competitive, but customers should be aware of possible additional charges like airport surcharges and insurance fees, as noted in several reviews.
Customers can reach Firefly Car Rental through their website's contact page or customer service number. However, feedback indicates that response times may vary.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Komplette Abzocke. Wenn man nicht die Richtige Kreditkarte hat ziehen die einem knapp 500€ für eine zweite unnötige Versicherung ab. Außerdem Inkompetente Mitarbeiter
Fuyez fuyez fuyez après avoir réservé ma voiture au mois d'avril pour 170 €, une fois arrivé à l'aéroport de Valence alors agence firefly obligation de prendre l'assurance 270 € en plus bon ça m'aura appris que j'ai une carte de débit et non une carte de crédit comme c'est écrit en tout petit leur condition générale de vente c'est uniquement les cartes american Express soit vous payer l'assurance soit payé oupas de voiture comme je disais au début fuyez fuyez fuyez en bref la voiture m'aura coûté 430 € au lieu de 170 pour une semaine c'est chaud surtout au portefeuille 😠😠🤬🤬🤬
Booked a car a month in advance, but when I arrived, the employee refused to accept my biometric international driving license, which I've used without issue in France, Spain, Germany, and Italy. She was rude, kept interrupting, and showed no willingness to help. Frustrated, I went to another rental company nearby and got a car in 10 minutes without any problems. Avoid this company, terrible customer service and an overall awful experience.
Rental from Malaga Airport August 2024. Similar experience to others. I was verbally informed of needing to have a refundable deposit put on my credit card to cover any damage found on return and if the car wasn’t fuelled when I returned it so expected extra charges to be shown on the agreement but declined all extras as we already had insurance from the booking as well as excess insurance cover. On returning to the UK found that they had charged me £288 on my credit card. contacting them they stated that I had signed to accept super cover?? and weren’t going to provide a refund. No other choice but to pay even after challenging the additional charges added without my permission. I would not recommend.
Was due to pick up a hire car after a late flight into Malaga. Had arranged collection for 1am but supplied my flight number when requested so they could monitor my arrival time. My flight was due to land just after midnight but was delayed. I tried to obtain a contact number to let them know but there isn’t one on the booking confirmation, their website was down so was unable to let them know. When I got to the collection point just before 2.30am the office was closed, a sign directed me to the car park collection point, this was also shut and nobody around. Their T&C’s say they will wait up to two hours after your arranged collection time, turns out they shut up shop and went home at 1am on the dot!!!! Leaving me stranded at Malaga airport, by now it was 3.30am and I had no choice but to pay over €100 in a cab. Without a doubt the worst car hire company I have ever encountered, do yourself a favour and avoid, they maybe cheap but ended up costing me hundreds of Euros!!!
Ho prenotato un auto a Barcellona dal 11 al 28 di Agosto 2024 con doyouspain per firefly ma nulla è andato come promesso con entrambi. La categoria della macchina non era corrispondente a quella della prenotazione. La prenotazione con doyouspain su internet era iniziata come seat Leon (4.368 m lunghezza per 1,799 m larghezza per poi finire nel formati come golf e quindi al ritiro per ritrovarmi con una kia stonic di 4,28 m x 1,78 con un bagagliaio molto molto piccolo. Ciò mi ha costretto a cambiare vettura ed a pagare la differenza di 140€ dichiarati al momento del nuovo contratto diretto questa volta con firefly (LADRI e truffatori)! Mi sono stati scalati 234 euro ed al momento della riconsegna della vettura e non mi sono stati riaccreditati il pieno e la differenza. Sto provando a contattare firefly in Spagna per telefono ma sono a dir poco latitanti, per non parlare di doyouspain. In aggiunta alla consegna, l'auto aveva 12 graffi di dimensioni importanti e nessuno di questi era stato dichiarato. Mi è stato detto di conservare delle foto e che per differenza avrei dovuto pagare io per gli altri danni. NON è serio perché se sfugge un danno nella miriade di danni, diventi responsabile e lo stesso viene pagato diverse volte. FORTEMENTE SCONSIGLIATO!!
J'ai réservé un véhicule à l'aéroport d'Alicante, via booking, pour 137€/8j. A l'agence Firefly, j'ai montré mon numéro de réservation. L'employé a sorti le contrat, déjà imprimé, et m'a indiqué où signer, puis m'a remis les clés du véhicule, après avoir pris copie de mon permis, et l'empreinte carte bancaire pour la caution.. Tout s'est passé en quelques mots, et 2 minutes. Sur le moment, je n'ai pas pris la peine de lire en détail le contrat, persuadé qu'il était conforme à ma réservation. Mais après avoir constaté un débit supplémentaire de 278€ par Firefly, j'ai vérifié, CE CONTRAT N'ÉTAIT PAS CONFORME A MA RÉSERVATION BOOKING. Il comprenait une assurance totale complémentaire. Or, l'employé ne m'a JAMAIS proposé d'assurance complémentaire en m'exposant précisément et clairement ses conditions, ce qui est contraire au Code de la consommation. Je n'ai JAMAIS demandé une assurance complémentaire, car ma carte bancaire m'offre déjà ces prestations, pour les locations de véhicule (Gold Mastercard). Je n'aurais JAMAIS souscrit une assurance complémentaire à un prix aussi invraisemblable, très loin des tarifs du marché (le double de la location elle-même!!!) Contacté, le service client de Booking a intercédé en ma faveur, mais en vain. Car j'ai signé le contrat. Idem, avec une instance européenne de défense des consommateurs. C'est bien rodé. Fuyez à tout prix ce loueur!
Neem geen auto van Firefly! Ze belasten je creditkaart en nemen onterecht geld van je rekening. Ze zeggen dat je de auto niet vol hebt getankt of dat je schade hebt. Het is het meest onbetrouwbare bedrijf wat ik ken. Ik heb er alles aan gedaan om mijn geld terug te krijgen maar het is heb woord tegen het mijne, iedereen praat Engels of Spaans en ze “begrijpen” je zogenaamd niet! HUUR GEEN AUTO HIER!!!
I agree with most of the other reviews DONT USE Firefly You will GET RIPPED OFF Booked at Firefly Malaga they didn’t except the insurance I had already booked through Booking.Com and Zurich insurance and I had the policy document. I returned the car with a full tank of fuel. When I returned to UK they took £310 off my credit card. I informed Booking.com, who started the complaints process, 2 days later they told me there was nothing they could do. I have tried getting in touch with Firefly Malaga, but no answer to phone calls and emails. Makes me wonder how much of a back hander booking.com get. This is theft
Firefly is a scam; • force you to take extra insurance while already charged and paid for. • charging extra costs for full to full if not filled up at the airport. They will ask for a receipt! • Incomplete damage form. They will try to rip you off here when returning the car. Take time to make pictures / film at pick up / return! • terrible service and terrible impolite employees what I have experienced. Firefly, Never again…!
had vorige week bij Valencia airport een auto gehuurd via Holiday auto's had al een eigen risico verzekering erbij genomen. Duidelijk tegen Firefly gezegd bij de balie dat er geen extra verzekering nodig is een dag na het inleveren wordt er opeens 130,38 euro van mij creditcard afgeschreven. Na het navragen waarom er 138 euro achteraf was afgeschreven bleek dat ze toch zonder mijn weten de auto ook nog via hun hadden verzekerd klantenservice kan ook niks doen. Uiteindelijk de rental agreement gezien, zie ik dat mijn handtekening duidelijk vervalst is bij de toestemming om het bedrag van mijn creditcard af te schrijven en bij de final agreement zie ik nergens een handtekening.Pure oplichterij hier huur ik dus nooit meer.
I booked via Holiday Autos and they are equally to blame. The booking through Holiday Autos was for a car from Firefly. I paid for Damage insurance and when I picked up car, at the Firefly desk they took a deposit which the chap at desk assured me was for fuel and damage. I said I'd already paid for insurance on damage waiver and he insisted the deposit was for fuelling. I still have £150 debit on my credit card. A complete scam.
Man wollte uns eine Versicherung aufdrehen, obwohl wir eine Vollkasko ohne SB bei einer anderen Versicherung abgeschlossen hatten. Im Protokoll war ein Schaden an der linken Tür vermerkt. Bei Rückgaben hieß es, das sei versehentlich angekreuzt worden. Im System sei dieser Schaden nicht vermerkt. Wir haben den Tank an der Tankstelle innerhalb des Flughafens Malaga vollgetankt. Obwohl wir den Beleg vorgelegt haben und bei uns die Nadel voll zeigte (Bild auf Handy), wurde behauptet, die Nadel zeigt nicht voll. Die Mitarbeiterin war überheblich und respektlos im Umgang mit mir. Bin gespannt, was aus meiner Kaution wird.
Firefly Car Rental is a vehicle rental service that specializes in providing affordable car rental options for vacation and holiday travel. The company operates through its website, fireflycarrental.com, where customers can easily access a range of rental cars at discounted rates. Firefly Car Rental is designed to cater to both leisure travelers and families seeking convenient transportation solutions during their trips. With multiple locations available, Firefly Car Rental aims to offer quick and efficient service, ensuring customers can promptly access their rental vehicles upon arrival. The company focuses on delivering cost-effective options without compromising on quality, making it a suitable choice for budget-conscious travelers looking to explore their destinations with ease.
This profile hasn't been claimed by the business owner.