Firefly Car Rental is a vehicle rental service that specializes in providing affordable car rental options for vacation and holiday travel. The company operates through its website, fireflycarrental.com, where customers can easily access a range of rental cars at discounted rates. Firefly Car Rental is designed to cater to both leisure travelers and families seeking convenient transportation solutions during their trips.
With multiple locations available, Firefly Car Rental aims to offer quick and efficient service, ensuring customers can promptly access their rental vehicles upon arrival. The company focuses on delivering cost-effective options without compromising on quality, making it a suitable choice for budget-conscious travelers looking to explore their destinations with ease.
Firefly Car Rental has a poor customer experience.
Firefly Car Rental receives overwhelmingly negative feedback from customers, with a staggering 74% of reviews rating the service at 1 star. While some reviewers appreciate the good condition of the vehicles and commend the staff for their service, these positives are overshadowed by rampant complaints about deceptive practices.
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Many consumers report feeling scammed, particularly regarding insurance charges and unexpected fees, with terms like "insurance scam" and "overcharge" frequently appearing in reviews. Customers express frustration over poor communication, especially when dealing with flight delays and closed rental counters. The overall sentiment reflects a significant distrust in the company's practices, leading to a strong recommendation against using their services.
1,001 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.2
1,001
100%
+0.3
● Low
2.2 / 5 overall
=
1,001 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
1.4▲ 0.3
12-month avg
1.9
All-time
2.2
Category avg
3.8
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Aug 24
2.0
68
Sep 24
2.5
77
Oct 24
1.9
87
Nov 24
2.2
56
Dec 24
1.6
46
Jan 25
1.0
21
Feb 25
1.3
6
Mar 25
1.0
6
Apr 25
1.0
9
May 25
1.0
4
Jun 25
1.0
2
Jul 25
2.5
2
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 125 positive reviews
Customer service29%
36 mentions
Easy to use21%
26 mentions
Prices & value19%
24 mentions
Fast & efficient17%
21 mentions
“Quick service at pickup and return”
On “Customer service” · Dec 11, 2024
Top complaintsof 370 negative reviews
Charges16%
61 mentions
Payment issues14%
53 mentions
Returns13%
47 mentions
Customer service9%
33 mentions
“Betrug mit estimated charges bei Firefly”
On “Charges” · Jun 3, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
Overall rating and review count for this company and similar companies
Habe über Check24 einen Leihwagen über Rentalcars / Firefly gebucht zur Abholung in Malaga am Airport. Dort wurde mir für 206€ eine Zusatzversicherung untergejubelt obwohl ich drei Mal gesagt habe "Only the car. Everything was paid before!". Man sagte mir, dass es ich lediglich um die Kaution handle. Offensichtlich wurde ich betrogen!
On Ryanair’s app I booked a car at Firefly car rental.
I made sure I chose full insurance cover. When I arrived at the counter 2 old men had discussions with the staff and said they were being cheated. Next it was my turn and they did exactly the same to me! Even I was fully insured they tried to steal extra money from me. 150 euros + 1000 euros for an insurance. I refused to be a part of this scam and left without the car!
So I can’t recommend this rental company at all!! They just cheat people and they know it!
Weil ein wenig Sand auf den sitzen war wurde eine Sondereinigung angeordnet und 60 Euro extra berechnet... Eine Schande... Nie wieder fireflY, so etwas haben wir noch nie erlebt, pure Abzocke 😞
Firefly Car Rental has a mix of customer reviews, with many expressing concerns about their policies and charges. However, they have numerous bookings and operate under the Hertz brand, which adds a layer of trust.
Is Firefly Car Rental a scam?
While some customers report negative experiences, including accusations of deceptive practices, many verified reviews highlight satisfactory service. It's essential to read through customer feedback patterns before booking.
What services does Firefly Car Rental offer?
Firefly Car Rental provides a variety of rental vehicles, including economy and larger family cars, catering to diverse transport needs at various locations.
What are the pricing and payment methods for Firefly Car Rental?
Pricing at Firefly Car Rental tends to be competitive, but customers should be aware of possible additional charges like airport surcharges and insurance fees, as noted in several reviews.
All 5 questions →Show fewer questions
How can I contact Firefly Car Rental for support?
Customers can reach Firefly Car Rental through their website's contact page or customer service number. However, feedback indicates that response times may vary.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Really bad company ! You pay online and get told a set price to then get to the airport and wait ages to be seen for them to add on a load of extra fees that it doesn't tell you about on the website.
Avoid them !
Girona airport ,15th August 2024 - Booking made through Booking.com with full insurance ,Firefly do not recognize any insurance done via booking.com and you have to pay again , it spoils all your budget for vacation . Booking.com want to claim back the assurance paid to booking.com wich is the third of waht i paid . Never again these peolple nor booking.com
Firefly handelt äußerst unseriös. Kunden bekommen den Vertrag mit nicht gewünschten Versicherungen unterschoben. Man soll die Übernahme bestätigen. Auf dem Papier sind nicht benötigte Zusatzversicherungen angekreuzt, über die keiner informiert hat. Sehr raffiniert, alles eilig, einfach kurz abzeichnen, um das Auto zu übernehmen. Mir wurden Versicherungsleistungen von 240€ bei einem Mietpreis von 150€ unterschoben. FRAUD
Mir wurden 260 € zusätzlich für eine Versicherung am Schalter untergejubelt. Ich wurde nicht gefragt, deshalb ist mir das leider erst zu spät aufgefallen. Alle Beschwerde-Mails halfen nichts. Finger weg! Abzocke!!!
Very competitively priced car for a recent holiday out of Barcelona airport. Only issue is that lots of people had also booked Firefly so there was a long queue and the pick up process was slow with only two members of staff on duty.
Car was good for what we needed, took photos before and after the trip but there were no issues with extra charges. I was billed what I expected to be billed and the return was much more efficient as there was no queue when we returned the car and 3 members of staff on duty
Always honest and never any issues renting a car. This is without taking the full insurance. Used for many year and would pay extra to use firefly in comparison to other companies
Attention, en Espagne, une fois au guichet on vous fait signer un contrat de location qui n'est pas au prix réservé en amont. J'ai du payé 70 euros de plus que ce qui était affiché sur booking. Si vous ne signez pas, pas de voiture. Donc pas le choix (surtout quand votre avion arrive tard la nuit). Si vous râlez a postériori, on vous explique que vous avez signé. Je pensais payer moins chez que dans un grand groupe... in fine, c'était plus cher. Pas très honnête ni de la part de Firefly, ni de booking.
Quando abbiamo prenotato la macchina on line è stato pattuito un prezzo , al momento del ritiro hanno aggiunto altre cifre non pattuite da contratto e NON DI POCO . SCONSIGLIATO VIVAMENTE PER ME POSSONO CHIUDERE GIA DA IERI!!!!!Occhio perché le truffe sino sempre dietro l'angolo.
La relación calidad de servicio/precio es excelente
La relación calidad de servicio/precio es excelente, siempre fui bien atendido y los vehículos han estado en excelentes condiciones, salvo uno que me dio fallo el año pasado (se puso en emergencia), me acerque a la oficina de Alicante y me lo cambiaron sin ningún condicionamiento lo cual fue lo que esperaba del servicio.
Zonder er iets over te zeggen een verzekering afsluiten. Je denkt dat ze borg inhouden maar achteraf schrijven ze alles af omdat er een verzekering is afgesloten.
Just awful customer service. Have used Zest car rentals for years and have always been brilliant but this subsidiary did not wait three minutes for us to collect car after closing time and at present have said I will not get a refund despite having to hire another car elsewhere. Customers come last with this coy so keep clear. They are a subsidiary of Hertz but they tried their best to be unhelpful too.
I rented a car from Valencia and the lady dealing with us was excellent, fast, helpful and generally the best experience we've had renting a car. I've rented numerous times with Firefly and this is the only company I will use
Svindel, legger på forsikringer som en ikke trenger. Vi fikk pris på 118 euro, nå er det trukket 330 euro. Problemet er at vi leide gjennom economy car rental. Da ser vi ikke hvilket selskap før det er bekreftet. Lei direkte av utleieselkapene. Veldig dårlig erfaring og kommer ikke til å bruke disse møkkaselskapene igjen. Hold dere langt unna!!
Firefly Car Rental is a vehicle rental service that specializes in providing affordable car rental options for vacation and holiday travel. The company operates through its website, fireflycarrental.com, where customers can easily access a range of rental cars at discounted rates. Firefly Car Rental is designed to cater to both leisure travelers and families seeking convenient transportation solutions during their trips.
With multiple locations available, Firefly Car Rental aims to offer quick and efficient service, ensuring customers can promptly access their rental vehicles upon arrival. The company focuses on delivering cost-effective options without compromising on quality, making it a suitable choice for budget-conscious travelers looking to explore their destinations with ease.