Firefly Car Rental is a vehicle rental service that specializes in providing affordable car rental options for vacation and holiday travel. The company operates through its website, fireflycarrental.com, where customers can easily access a range of rental cars at discounted rates. Firefly Car Rental is designed to cater to both leisure travelers and families seeking convenient transportation solutions during their trips.
With multiple locations available, Firefly Car Rental aims to offer quick and efficient service, ensuring customers can promptly access their rental vehicles upon arrival. The company focuses on delivering cost-effective options without compromising on quality, making it a suitable choice for budget-conscious travelers looking to explore their destinations with ease.
Firefly Car Rental has a poor customer experience.
Firefly Car Rental receives overwhelmingly negative feedback from customers, with a staggering 74% of reviews rating the service at 1 star. While some reviewers appreciate the good condition of the vehicles and commend the staff for their service, these positives are overshadowed by rampant complaints about deceptive practices.
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Many consumers report feeling scammed, particularly regarding insurance charges and unexpected fees, with terms like "insurance scam" and "overcharge" frequently appearing in reviews. Customers express frustration over poor communication, especially when dealing with flight delays and closed rental counters. The overall sentiment reflects a significant distrust in the company's practices, leading to a strong recommendation against using their services.
1,001 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.2
1,001
100%
+0.3
● Low
2.2 / 5 overall
=
1,001 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
1.4▲ 0.3
12-month avg
1.9
All-time
2.2
Category avg
3.8
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Aug 24
2.0
68
Sep 24
2.5
77
Oct 24
1.9
87
Nov 24
2.2
56
Dec 24
1.6
46
Jan 25
1.0
21
Feb 25
1.3
6
Mar 25
1.0
6
Apr 25
1.0
9
May 25
1.0
4
Jun 25
1.0
2
Jul 25
2.5
2
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 125 positive reviews
Customer service29%
36 mentions
Easy to use21%
26 mentions
Prices & value19%
24 mentions
Fast & efficient17%
21 mentions
“Quick service at pickup and return”
On “Customer service” · Dec 11, 2024
Top complaintsof 370 negative reviews
Charges16%
61 mentions
Payment issues14%
53 mentions
Returns13%
47 mentions
Customer service9%
33 mentions
“Betrug mit estimated charges bei Firefly”
On “Charges” · Jun 3, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
Overall rating and review count for this company and similar companies
Cheap service for a high quality vehicle, no hidden fees, Juan at RMU was very helpful and super friendly! We picked up the car in less than 10 minutes, and returned it instantly as we chose the 28 euro package for unlimited drivers and no inspection.
AVOID FIREFLY, STAFF ARE ON COMMISSION AND WILL CHARGE OPTIONAL ADD ONS WITHOUT OFFERING IT TO YOU!
My credit card holding deposit was charged £190 for full insurance which I had already prepaid for when booking the hire car online!
Extra insurance was not offered to me when collecting the car, it was added to my booking without my agreement.
Do not use these rip off merchants, all the positive reviews are fake and everything you see about insurance scams and petrol scams are real. If you work for this company I feel sorry for you, you spend your time with people who are angry at your companies policy of thieving!
You should have paid attention in school and got a decent job!
A tip for all of you reading this after booking, cancel your credit card as they will try to take money from your account.
Firefly Car Rental has a mix of customer reviews, with many expressing concerns about their policies and charges. However, they have numerous bookings and operate under the Hertz brand, which adds a layer of trust.
Is Firefly Car Rental a scam?
While some customers report negative experiences, including accusations of deceptive practices, many verified reviews highlight satisfactory service. It's essential to read through customer feedback patterns before booking.
What services does Firefly Car Rental offer?
Firefly Car Rental provides a variety of rental vehicles, including economy and larger family cars, catering to diverse transport needs at various locations.
What are the pricing and payment methods for Firefly Car Rental?
Pricing at Firefly Car Rental tends to be competitive, but customers should be aware of possible additional charges like airport surcharges and insurance fees, as noted in several reviews.
All 5 questions →Show fewer questions
How can I contact Firefly Car Rental for support?
Customers can reach Firefly Car Rental through their website's contact page or customer service number. However, feedback indicates that response times may vary.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
Op 19/07 tot 21/07 heb ik een auto gehuurd via doyouspain bij jullie in Valencia. De wagen heb ik opgehaald op de luchthaven van Valencia. Nu alles ging prima bij afhaling en inlevering van de wagen…, onze waarborg werd keurig terug vrijgegeven, de auto werd mooi volgetankt terug afgeleverd, dus alles zoals het hoort. Nu kijk ik vandaag op mijn Mastercard rekening en is er alsnog een bedrag van 53,95€ afgegaan door jullie?????!! Waarom??? Want naar mijn weten was alles in orde en moest er niets afgehouden worden!! Graag had ik hier toch even een nazicht van gewenst. Boek hier nooit je bent zoizo in de zak gezet m!!!!
HO NOLEGGIATO UN AUTO ALL'AEREOPORTO DI MALAGA CON COPERTURA FULL E RICONSEGNATO L'AUTO CON IL PIENO MA MI HANNO ADDEBITATO COME SE NON AVESSI FATTO IL PIENO. HO PROVATO A CONTATTARE SIA IL NUMERO IN SPAGNA CHE IN ITALIA MA NON SI RIESCE MAI A PARLARE CON NESSUNO PERCHE CADE SEMPRE LA LINEA. SUL SITO LA PAGINA DI CONTATTI E IRRAGGIUNGIBILE. NON SI RIESCE NEANCHE A TROVARE UN EMAIL PER CONTESTARE L'ADDEBITO. SONO IN POSSESSO DELLE RICEVUTA DEL PIENO. SE FOSSERO COSI CORRETTI DOVREBBERO RISPONDERE O INDICARE UN RECAPITO EMAIL DOVE POTER CONTESTARE L'ADDEBITO.MI RISERVO DI SEGNALARE L'ACCADUTO AGLI ORGANI COMPETENTI ANCHE PER LA POCA TRASPARENZA DEI CONTATTI PER RECLAMI E CONTESTAZIONI.
Kijk uit mensen Rentalcars en Firefly zijn regel rechte OPLICHTERS.
In Nederland netjes van te voren een auto geboekt met verzekering en betaald, bij aankomst Malaga bij Firefly mijn reserveringsnummer laten zien. 23.00 uur in de nacht.
We moesten 223,00 euro bijbetalen anders kregen we de auto niet mee. Volgende dag netjes Rentalcars gebeld en die storten 60 euro terug omdat de auto dubbel verzekerd zou zijn.
Ben dus nu ruim 300 euro kwijt ipv van 140 wat Rentalcars had aangegeven en ook het bedrag wat ik netjes vooraf hebt betaald. Telefonisch contact gehad met Rentalcars en die zeggen dat ik zelf heb getekend en pas na de vakantie een klacht in kan dienen.
Je denkt dat er goede afspraken zijn gemaakt tussen Rentalcars en Firefly, maar dit is dus niet te vertrouwen. Gewoon dik opgelicht.
Hands down: One of the smoothest car rental experiences I’ve had
After reading many reviews and feeling quite apprehensive about having committed to renting a car with Firefly, my experience couldn’t have been better.
Arrived at the desk in Girona Airport to no queues and an extremely friendly representative. Everything was delivered as stated at the point of making the reservation. As I have an annual excess policy with my bank, I just opted for €850 to be preauthorised from my credit card, along with €150 in the event I didn’t refuel the vehicle and the balance owed for the rental. The customer next to me was locked in a battle of words about this, as didn’t have a credit card and was asked to purchase full insurance, as they can’t preauthorise debit cards. All of these facts though are stated online prior to making the reservation and are not too alien from the policies at most rental firms.
Within 5 mins, I was on my way to an almost brand new car. There were a few scratches and dents that didn’t appear on the vehicle condition log, so as advised, I just took a few photos of the damage and the amended vehicle condition log and emailed it to the desk, who acknowledged them within an hour.
I returned the car a few days later, having filled up at the petrol station next to the entrance to the airport (cards only), left the receipt for the fuel in the car, popped the keys back in the return box (as it was 4am) and hoped for the best.
A few days later, the full preauthorised amount was released, minus what I owed for the rental. I can’t speak for locations in other cities, but the whole thing was as smooth as possible and based on this experience, I would happily use them again anytime.
Location d une voiture chez firefly à l aéroport d alicante en passant par Booking. Arrivée sur place, l agent m a demandé ma carte bancaire et m a dit que ce n était pas une carte de crédit mais de débit !!!! Donc obligation de prendre l assurance tous risques ( bien qu une assurance avait déjà été payée sur Booking) aux prix de 445€!!! C est un scandale, ils savent qu on est coincé en arrivant à l aéroport...du vol, mais quel recours après ??? J espère que fois la voiture rendue, ils ne vont plus rien me prélever suite aux commentaires que je viens de lire
Fijne begeleiding aan de balie bij FireFly en uitstekende auto (Citroen C4 automaat met 3000 km op de teller. Ook het inleveren was erg prettig en de plek was duidelijk aangegeven. Dank aan de dame die ons erg vriendelijk heeft geholpen.
Nearly perfect
If the scale was 1 to 10, we would give it a 9. It took a little long when we returned the car and other companies have better control of the papers. But everything else was outstanding and we will use Firefly again
Vele malen huren we een auto in Alicante en Valencia. Telkens zijn de medewerkers heel vriendelijk en behulpzaam. De auto's zijn netjes en veel keuze.
Volgende keer zeker terug Firefly :-)
HIRE AT YOUR PERIL . RECIVED A BILL FOR DAMAGE THAT WAS NOT THERE . PAYED A £250 DAMAGE DEPOSIT WITH MY CREDIT CARD . RECIVED A BILL FOR £137.29 WEEKS AFTER RETURNING TO THE UK . IGNORED AS THOUGHT IT WAS A SCAM AS DAMAGE DEPOSIT RETURNED TO MY CARD . I NOW HAVE A UK DEPT COLLECTION AGENCY DEMANDING PAYMENT 6 MONTHS LATER WITH NO REDRESS MY END . CHEAP CAR HIRE TURNED OUT NOT THE BARGAIN I THOUGHT IT WAS . AVOID
Fast process, not pushy the offer extras. Good full coverage pricing, Friendly
The person that served me with the delivery was the the same person when I returned the car. In both cases the person was very helpful and friendly. The price of the rental was acceptable with a full insurance included in the price, which I wanted. And explained correctly what I needed to know for the ensurance coverage. And they were not pushy on the contract type and car, which is often the case with other rental companies.
Attention je viens de m’apercevoir qu’en faite c’est HERTZ qui derrière ce loueur malsain , Fuyez nous étions trois a prendre chez Hertz Firefly à l’aéroport de valencia le 11/06/24 chacun avons du quasiment nous battre pour ne pas nous faire estoquer de l’argent supplémentaire et pour ne pas nous faire prélever une assurance qui variait de 50 à 100€ montants déterminés au pif ainsi qu’une invention d’une taxe de 50 à 77€ alors que nous avions tous tout déjà payé d’avance. Plus encore ils ont refusés de faire l’inventaire, avec nous, des dégâts des véhicules avant la prise de nos voitures…. Etc nous avons dû faire des photos et nous échanger nos téléphones pour pouvoir être témoins dès un des autres, car de nombreux chocs n’avaient pas été relevés par Firefly….
Fuyez ….
No la recomiendo ni para mi peor enemigo. No se merecen más clientes, es la segunda vez que caigo en política que llevan robando a la gente a lo denunciable. Mi reserva era programada a las 13:00 y hubo un retraso en mi vuelo con escala y llegué al mostrador de Firefly en Barcelona a las 15:30 y me dicen que mi coche se lo alquilaron a otro cliente, pero que me darán otro pagando la diferencia de 280, mi contrato de reserva pone claro que no pago la diferencia si no hay mi coche ni tampoco mencionaba que si llegas tarde pierdes tu coche, ya que la reserva fue a través de economy booking. Otra mafia que no os la recomiendo. Porque cada uno esconde y no es claro lo que lleva el contrato y encima en engles, el problema no llega a ser el edioma, es que una vez aceptas las condiciones del uno, pues en otra compañía te espera la sorpresa de condecion de Firefly que tú nunca la firmaste. Y luego te dicen que llames y te quejes tú con los economy booking. Total en firefly solo tienen nazis trabajando y les importa un carajo lo de tus problemas.
Firefly Car Rental is a vehicle rental service that specializes in providing affordable car rental options for vacation and holiday travel. The company operates through its website, fireflycarrental.com, where customers can easily access a range of rental cars at discounted rates. Firefly Car Rental is designed to cater to both leisure travelers and families seeking convenient transportation solutions during their trips.
With multiple locations available, Firefly Car Rental aims to offer quick and efficient service, ensuring customers can promptly access their rental vehicles upon arrival. The company focuses on delivering cost-effective options without compromising on quality, making it a suitable choice for budget-conscious travelers looking to explore their destinations with ease.