SURI - Sustainable Electric Toothbrush | B Corp™ reviews & trust report
SURI is a B Corp™ certified company that specializes in the design and production of sustainable electric toothbrushes. Committed to transforming oral care, SURI offers a range of high-performance sonic toothbrushes that prioritize both functionality and environmental responsibility. Their products are designed to turn daily oral hygiene routines into enjoyable rituals, promoting better dental care while minimizing ecological impact.
Targeting environmentally conscious consumers, SURI appeals to individuals seeking effective and aesthetically pleasing oral care solutions. By integrating innovative design with sustainable practices, the company positions itself as a leader in the eco-friendly personal care market. Customers can explore their offerings at trysuri.com, where they can find award-winning products tailored for modern lifestyles.
SURI - Sustainable Electric Toothbrush | B Corp™ has a positive customer experience.
Consumers overwhelmingly praise SURI's sustainable electric toothbrush for its effectiveness and excellent customer service. Many reviewers express their love for the product, highlighting its ability to clean teeth thoroughly and maintain gum health.
Read full summaryShow less
The toothbrush's long battery life and appealing design also receive positive mentions, with users appreciating the minimalistic approach. Fast delivery and responsive aftercare are frequently noted as standout features, contributing to a positive overall experience. However, some customers report issues with battery life, stating that their toothbrushes died sooner than expected and that replacement fees were a concern. Despite these criticisms, the majority of feedback remains highly favorable. Overall, SURI's toothbrush is well-received, with a strong emphasis on quality and service.
1,000 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
4.8
1,000
100%
● Low
4.8 / 5 overall
=
1,000 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
4.8
12-month avg
4.8
All-time
4.8
Category avg
4.4
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
May 25
4.8
96
Jun 25
4.7
545
Jul 25
4.8
359
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 470 positive reviews
Customer service23%
110 mentions
Fast & efficient23%
109 mentions
Delivery21%
98 mentions
Easy to use18%
84 mentions
“The after care when I experienced a problem was excellent”
On “Customer service” · Jul 18, 2025
Top complaintsof 16 negative reviews
Customer service38%
6 mentions
Charges19%
3 mentions
Payment issues13%
2 mentions
“Horrific customer service”
On “Customer service” · Jul 17, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Dental Services.
Overall rating and review count for this company and similar companies
Company
Overall
Legit
Service
Quality
Delivery
Trend
Reviews
SURI - Sustainable Electric Toothbrush | B Corp™This company
Love everything about this toothbrush, the way it looks, cleans your teeth, the polishing setting, there’s just one thing that niggles me, and it’s probably a silly thing but I wish you could charge the box up that way you could clean the brush everyday without having to plug it in
I bought a SURI toothbrush back in September. Now in April/May it was malfunctioning, less than a year later. Customer service was great about replacing it at no cost but the whole reason I chose to invest 100+ in a toothbrush is the idea of sustainability and biodegradable pieces. If the core battery system itself malfunctions so quickly/easily it doesn’t really matter that the head is more ecofriendly.
I ordered a pack of refill heads and it came in the wrong color. I’m sure they would have replaced them if I asked but, again, I chose this company for sustainability reasons so that would be counterproductive. Now I have a mismatched toothbrush.
And I noticed how much stronger the toothbrush felt when I got the replacement. Hadn’t realized overtime how much weaker it got until I had the comparison from one day to the next.
All of that being said - again, the customer service is great. It’s a really beautiful piece of equipment. Would I buy it knowing what I know now? Definitely not. Would stick with my bamboo manuals.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
I contacted Suri with a toothbrush malfunction and it was straightaway replaced under warranty. Really impressed with the customer service I received and the efficient, prompt arrival of my replacement toothbrush.
Great toothbrush, fast delivery, love the battery life. Small case ideal for travel. Very neat and stylish.
Wish there was a version with rotating head though as it would clean better. You actually still need to brush your teeth when using this for it to work well, also need on polish mode for a good clean.
Blue light a bit of a gimic as it doesn’t need charged very much, therefore the case is rarely used. When charging at home it goes on the stand rather than in the case. I alternate between my oral B with oscillating head and the Suri. My new Oral B does sound like an old Land Rover in comparison though.
I shall use it for travelling.
So far, so good. The brush went off to Italy on its first day in our household, in its travel case. Charge remained good for the weekend, and teeth are clean!
Edited: only 20 minutes after posting this review, I found my toothbrush on the floor as the mirror mount had fallen. Therefore marking down 1 star for that.
The product is perfect! Ingredients are all encompassing for the needs of a healthy dental care regimen! Very happy with our toothbrushes and the replacement subscription for the brush heads. Glad to have heard about you from Leonora Smee on YouTube.
Excellent customer service!
My issue was addressed immediately and I was sent a replacement unit right away with a pre-paid mailer to send back the non-working part of the unit so it could be properly recycled. Excellent company!
Great toothbrush - as well as environmental considerations it also seems a quieter toothbrush whilst being just as effective as more traditional ones. Also doesn't require frequent charging. And a USB charger not a bulky one. I love how slim it is and how it attaches to the mirror with a magnet. Much tidier. Def recommend
Love the toothbrush and UV case it came with. I'm currently on an Invisalign journey and it's been gentle, yet powerful enough to support the health and cleanliness of my teeth.
The bonus regarding it's material composition and SURI's policy around sustainability is a huge bonus and played a crucial role in my decision-making.
The toothbrush heads arrived very quickly. I was delighted with the recycle bit ….. just pop the used ones into the bag and send them back to you. It couldn’t be easier
My teeth and gums love Suri
I was initially skeptical about this brand but I can confirm this is the best tooth brush I have ever owned. Excellent customer service and very quick delivery. Really great that they recycle and the battery life is fantastic, I intend buying another for my partner.
Perfect! The new tracking system of packages really does work even for France and its amazing. Royal mail seems great. (The first time there was some issues with the delivery but this time it was really fast and efficient. Maybe it was just an issue on France side. Either way you are really doing everything you can to optimize customer experience and actually communicate and listen) thank you !
About SURI - Sustainable Electric Toothbrush | B Corp™
SURI is a B Corp™ certified company that specializes in the design and production of sustainable electric toothbrushes. Committed to transforming oral care, SURI offers a range of high-performance sonic toothbrushes that prioritize both functionality and environmental responsibility. Their products are designed to turn daily oral hygiene routines into enjoyable rituals, promoting better dental care while minimizing ecological impact.
Targeting environmentally conscious consumers, SURI appeals to individuals seeking effective and aesthetically pleasing oral care solutions. By integrating innovative design with sustainable practices, the company positions itself as a leader in the eco-friendly personal care market. Customers can explore their offerings at trysuri.com, where they can find award-winning products tailored for modern lifestyles.