Firefly Car Rental is a vehicle rental service that specializes in providing affordable car rental options for vacation and holiday travel. The company operates through its website, fireflycarrental.com, where customers can easily access a range of rental cars at discounted rates. Firefly Car Rental is designed to cater to both leisure travelers and families seeking convenient transportation solutions during their trips.
With multiple locations available, Firefly Car Rental aims to offer quick and efficient service, ensuring customers can promptly access their rental vehicles upon arrival. The company focuses on delivering cost-effective options without compromising on quality, making it a suitable choice for budget-conscious travelers looking to explore their destinations with ease.
Firefly Car Rental has a poor customer experience.
Firefly Car Rental receives overwhelmingly negative feedback from customers, with a staggering 74% of reviews rating the service at 1 star. While some reviewers appreciate the good condition of the vehicles and commend the staff for their service, these positives are overshadowed by rampant complaints about deceptive practices.
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Many consumers report feeling scammed, particularly regarding insurance charges and unexpected fees, with terms like "insurance scam" and "overcharge" frequently appearing in reviews. Customers express frustration over poor communication, especially when dealing with flight delays and closed rental counters. The overall sentiment reflects a significant distrust in the company's practices, leading to a strong recommendation against using their services.
1,001 customer reviewsLatest review over a year ago
Where the score comes from
Each source counts by its number of reviews. Only reviews written by people are scored.
Rating, volume, share of the score, six-month trend and fake-review risk for each source
Source
Rating
Reviews
Weight
6-mo
Fake risk
★
Trustpilot
Imported Trustpilot reviews
2.2
1,001
100%
+0.3
● Low
2.2 / 5 overall
=
1,001 reviews across 1 scored source
How fake risk works ⓘ
Reputation trend
Monthly average rating from reviews written by people · latest review Jul 2025.
Last 3 months
1.4▲ 0.3
12-month avg
1.9
All-time
2.2
Category avg
3.8
Monthly averageCategory average
Monthly average rating and review count
Month
Average
Reviews
Aug 24
2.0
68
Sep 24
2.5
77
Oct 24
1.9
87
Nov 24
2.2
56
Dec 24
1.6
46
Jan 25
1.0
21
Feb 25
1.3
6
Mar 25
1.0
6
Apr 25
1.0
9
May 25
1.0
4
Jun 25
1.0
2
Jul 25
2.5
2
What people praise & complain about
Share of positive (4–5★) and negative (1–2★) reviews mentioning each topic · based on the 500 most recent reviews.
Top praiseof 125 positive reviews
Customer service29%
36 mentions
Easy to use21%
26 mentions
Prices & value19%
24 mentions
Fast & efficient17%
21 mentions
“Quick service at pickup and return”
On “Customer service” · Dec 11, 2024
Top complaintsof 370 negative reviews
Charges16%
61 mentions
Payment issues14%
53 mentions
Returns13%
47 mentions
Customer service9%
33 mentions
“Betrug mit estimated charges bei Firefly”
On “Charges” · Jun 3, 2025
How it compares
Same method for every company: overall rating, legitimacy checks, the average rating of reviews mentioning each area and the 6-month trend · Vehicles & Transportation.
Overall rating and review count for this company and similar companies
God service og behagelig hjælpsom personale, nemt at finde i keflavik lufthavn. Bilen var fin 3 år gammel pæn og velholdt, riser var afmærket fri km.
Konceptet var fuld til fuld tank og vi skulle rejse om natten, vi ville tanke i lufthavnen, med det glemte vi, da vi var så fokuseret på hvor vi skulle aflever bilen. Firefly trak kun det beløb de havde tanket for og ikke et ekstra gebyr som de skriver i deres vilkår. God service, er ikke sidste gang vi lejer bil hos firefly. Aflevering af nøglen skulle bare ligges i Dropbox, nemt og enkelt.
Rented a car from Firefly at Malaga Airport. I had prepaid for the rental and also for rental insurance via the airline I flew with. The flight was delayed about an hour and we were under time pressure picking up the car. Assistant acknowledged rental had been prepaid and asked for credit card for deposit. Told me deposit would be released when car was returned. Asked me to sign agreement and initial. When I returned the car and returned home my credit card was debited €272 the bulk of which related to Super Cover. I wasn’t offered it when I collected the car and didn’t ask for insurance as I was already covered. It was included in the agreement but I didn’t spot it. In my opinion they scammed me. Rated them as 1 but would prefer to rate them zero. I’ll never use them again. Beware everyone
Firefly Car Rental has a mix of customer reviews, with many expressing concerns about their policies and charges. However, they have numerous bookings and operate under the Hertz brand, which adds a layer of trust.
Is Firefly Car Rental a scam?
While some customers report negative experiences, including accusations of deceptive practices, many verified reviews highlight satisfactory service. It's essential to read through customer feedback patterns before booking.
What services does Firefly Car Rental offer?
Firefly Car Rental provides a variety of rental vehicles, including economy and larger family cars, catering to diverse transport needs at various locations.
What are the pricing and payment methods for Firefly Car Rental?
Pricing at Firefly Car Rental tends to be competitive, but customers should be aware of possible additional charges like airport surcharges and insurance fees, as noted in several reviews.
All 5 questions →Show fewer questions
How can I contact Firefly Car Rental for support?
Customers can reach Firefly Car Rental through their website's contact page or customer service number. However, feedback indicates that response times may vary.
Anyone can write a CrowdTrust review. People who write reviews have ownership to edit or delete them at any time, and they'll be displayed as long as an account is active.
4.10.24 - 14.10.24 Sevilla SVQ. Es wurde ungefragt eine Zusatzversicherung untergejubelt..die ich nie unterschrieben habe und auch nicht bestellt habe. Das bezeichne ich als "Betrug und Abzocke"..nie wieder Firefly..total unseriös..
Presser dig til at købe forsikring. Påstår kreditkort ikke virker, så man skal købe den fulde forsikringspakke. Hæver mere end aftalte og du får ikke penge tilbage for depositum for benzin
I have to correct my good rating. Unfortunately, it turned out afterwards that Firefly charged my credit card with a higher price than previously agreed without authorization when I returned the car. I feel cheated and will now take legal action. I have not yet received a final invoice.
What a pity, they made a good impression at first.
I'm a little disappointed that no one from firefly is getting in touch. I had reported photos of an old damage that was not caused by me to have an expert opinion in order to avoid misunderstandings later on. I asked where I could go. I didn't get an answer.
I wanted help, but didn't get it. It will only be problematic when I return it. To prevent this, it would be good to communicate.
Too bad. Firefly is not to be recommended.
Translated with DeepL.com (free version)
Lejede en Seat Leon ( eller tilsvarende ) online , fra Malaga lufthavn . Valgte firefly fordi de havde åbent sent , og jeg landede sent . Da jeg skulle have udleveret bilen , havde de den ikke , fik tilbudt en større Dacia ( hvilket jeg sagde ja til, selvom den passede dårligere til vores brug ( dårligere kvalitet , sværere at komme rundt i og parkere ) ) ekspedienten havde forsøgt flere gange at få mig til at opgradere forsikring , med “trusler “ og hovedrysten af hvis noget gik galt , hun ville gerne sælge forsikring på 20 euro pr dag . Og ellers skulle de reservere 1000 euro på kort som sikkerhed . ( kun 170 euro sikkerhed , hvis jeg valgte deres forsikring ) Hun lavede så en fejl , hun sagde system fejl . Der gjorde at bilen ikke endeligt blev “ lagt ind i deres system “ så hun kunne udlevere nøglerne . Hun ville så reservere yderligere 1437 euro på min konto . Hvilket jeg var imod . Hun “ kunne ikke udlevere bilen så , og tilbød at jeg tegnede forsikringen , og så kunne jeg “ nøjes “ med at der blev reserveret 780 euro yderligere på min konto . Det ville så betyde at jeg ville ende med at betale 660 euro for billeje , der oprindeligt var booket online til 389 euro . Det sagde jeg nej til , da jeg jo heller ikke vidste om denne transaktion gik galt , så ville der være låst over 2000 euro på min konto.
Det endte med at jeg ikke fik en bil , og at der var reserveret 1437 euro på mit kort , som så ville blive fjernet efter 1-10 bankdage , ( i skrivende stund endnu ikke fjernet , trods flere mails og telefonopkald ) .
Vi måtte ( da kl var 0200 om natten ) tage en taxi til 130 euro , og leje bil andetsteds dagen efter . Er IKKE blevet tilbudt nogen form for kompensation .
Generelt er de svære at træffe på telefon , og svarer ikke mails særligt hurtigt . Hovedkontoret i England er flinke , MEN sender bare en videre ( tilbage) til Malaga afdelingen , som virker fuldstændigt ligeglad .
Så HOLD jer væk fra dette firma, hvis I gerne vil leje en bil
À la prise en charge du véhicule le loueur n'est pas venu pour contrôler les éventuels défauts carrosserie, il y avait le pare choc cassé que je n'ai pas vu, la voiture a été rendue intacte mais Firefly ne m'a pas remboursé la caution de 430 €, j'ai déposé la voiture très tôt le matin vu mon horaire de vol et personne encore, impossible de les appeler, j'ai envoyé un mail pas de réponses c'est une filiale de Hertz pourtant, il faut se méfier de tous ces loueurs voleurs.
Vol getankt maar 3 liter gebruikt .kosten 41,50 +7,50
Bij inleveren bestaand putje in deur in rekening
275€ afhandeling schade 49€
7,50€ bij tanken volgens balie .
Kosten van bijtanken 41.50
Totaal dus 350€ meer inrekening gebracht heel erg .
Met vertrouwen auto gehuurd maar uiteindelijk wordt je bedrogen
The absolute worst experience multiple times when renting through Firefly. Everything from customer service to invented small things they charge for retroactively. Will never use again and sorry I gave them more than two chances. They are the budget alternative to Hertz and pride themselves in saying “don’t expect anything since we are the budget alternative “
Firefly brengt extra kosten in rekening, stond niet in de bevestiging!
Via Ryanair een auto geboekt bij Firefly. Na terugkomst hebben ze een paar honderd euro meer in rekening gebracht dan dat er op de bevestiging stond waarmee ik bij de balie de auto heb afgehaald. Dit geintje kost ineens een paar honderd euro extra! Manier van werken die gewoon ECHT NIET kan! Veel betere ervaringen bij andere verhuurmaatschappijen zoals bijv. Sunny Cars.
Finger weg! Betrüger!!!
Diesmal hat man nicht versucht eine Zusatzversicherung aufzuschwatzen, diesmal hat man sie einfach ungefragt untergeschoben.
Die Summe wurde mir zusammen mit der Benzinkaution (die nirgendwo niedergeschrieben war) mit der Kreditkarte geblockt.
Zuhause habe ich dann nach SCDWK gegoogelt und festgestellt, dass es eine Versicherung ist. Heute wurde dann abgebucht.
Auch Check24 konnte nicht helfen, da von mir unterschrieben. Nie mehr firefly (Hertz)
Vriendelijke personeel.
Binnen 10 minuten auto opgehaald, zelfs voor de huurtijd.
Schone, nette en nieuwe auto.
Makkelijk auto terugbrengen (sleutelbox).
Betrüger!!! Achtung ⚠️ Málaga Flughafen!
Alle negativen Bewertungen stimmen! Mir wurde eine Zusatzversicherung angedreht, ohne mein Wissen oder ohne einen Hinweis!
Die Dame die am Schalter möchte 3 Unterschriften erhalten. Erzählt aber nichts über die Zusatzversicherung, damit die Firma die Kunden abzieht!
Betrüger!!!!!!!!!!!
It is rip off company. My booking inkluded advance payment for Car rental. On arriving the company took My credit card for Security and reserved an amount in case Of accident. The Car was returned as usual but that amount got deducted autmatically. I tried to Call the company and send emails with no reply. It is company that people should stay away. Took double the amount for booking and dont Even reply to emails. It happened in Malaga Spain AirPort Office.
1 Stern zu viel, wir kamen in der Nacht in Malaga an und hatten im Vorfeld Versicherungen und Auto gebucht, der Mitarbeiter am Schalter wollte uns zusätzlich eine teure Versicherung verkaufen, als ihn das nicht gelungen ist, nahm er unsere Amex entgegen obwohl Firefly sie nicht akzeptiert, was wir erst später erfahren haben, dann wollte er einen anderen Hauptfahrer gegen Aufpreis buchen, als wir auch das ablehnten hat er uns mitten in der Nacht mit einem Rollstuhlfahrer ohne Auto stehen lassen und ist gegangen.
NIE WIEDER
Wir raten jeden von dieser Autovermietung ab.
Hired a car to be collected at Girona airport. Arrived at the specified time and there were 2 staff sitting there chatting to a colleague (I assumed) and looking at their phones. Was ignored for 10 mins and then the service was bad. I was barely spoken to other than "sign this, initial this and do you want excess insurance". I had already booked and paid for that. We collected the car and thought no more about it but when we were involved in an accident on the second last day of our holiday we found out just how bad their customer service was. We tried ringing the Road Assistance number on the documents 11 times but it was constantly engaged. Rang Firefly and was told that basically it wasn't their problem and to try again. We rang over 20 times before we got the car collected 4 hours after the accident. We waited a further 2 hours in the dark in a deserted area before a taxi arrived to take us back to our accommodation. It was an absolute nightmare dealing with Firefly, one one of the calls when I explained that we were 2 older women standing in a dark area the rep said that she was too busy with reservations to deal with me.
Staff were professional,helpful and welcoming.Excellent customer service at Alicante airport, both at collection on 01 Oct 24 and drop-off on 09 Oct 24.
Firefly Car Rental is a vehicle rental service that specializes in providing affordable car rental options for vacation and holiday travel. The company operates through its website, fireflycarrental.com, where customers can easily access a range of rental cars at discounted rates. Firefly Car Rental is designed to cater to both leisure travelers and families seeking convenient transportation solutions during their trips.
With multiple locations available, Firefly Car Rental aims to offer quick and efficient service, ensuring customers can promptly access their rental vehicles upon arrival. The company focuses on delivering cost-effective options without compromising on quality, making it a suitable choice for budget-conscious travelers looking to explore their destinations with ease.
